LG Creates a Night Without Boundaries At LG Optimus G Celebration

LG CREATES A NIGHT WITHOUT BOUNDARIES AT LG OPTIMUS G CELEBRATION
U.S. Launch of LG Optimus G Excites the Senses with Innovative, Entertaining Hands-on Experiences

SAN DIEGO, Calif., Oct. 11, 2012 /PRNewswire/ — LG Electronics USA celebrated the U.S. release of the boundary-breaking LG Optimus G, a high-powered super phone that pushes the smartphone limits, last night at the swanky rooftop of the Hard Rock Hotel in the heart of San Diego’s Gaslamp Quarter.

As top U.S. wireless operators AT&T and Sprint prepare for the U.S. launch of the world’s first quad-core powered LTE (Long-Term Evolution) smartphone with the Qualcomm Snapdragon™ S4 Pro processor later this year, the splashy event brought to life the essence of LG Optimus G through experiences that elevated and excited core human senses. An array of lights and other visual stimuli lit up the venue while a delicious assortment of unexpected food pairings delighted palettes. The Dolls, Mia Moretti and Caitlin Moe, created an inspiring experience with an eclectic musical performance that mixed the beats of Moretti’s DJ skills with the genius of Moe’s electronic violin.

Designed to set a new standard in the industry, LG Optimus G combines LG’s leading LTE, display and energy technologies with Qualcomm’s Snapdragon S4 Pro CPU processor to create an extremely fast and incredible mobile experience. Equipped with a high-density 2,100mAh battery and impressive 4.7-inch True HD IPS Plus display, Optimus G users can seamlessly multitask between personal, business and entertainment needs and go beyond the boundaries of traditional on-the-go smartphone capabilities. The impressive processor allows users to easily and quickly view a graphics-intense video while running other apps at the same time. All of this power and functionality is housed in a light weight, eye-catching, slim body, catering to fashionable lifestyles.

The LG Optimus G was on display in numerous interactive experiences, including a poolside cabana showing off its sleek and stylish design, a demo spotlighting LG Optimus G’s impressive camera, and a station highlighting the power of the quad-core processor, as well as an interactive photo booth that allowed guests to take memorable photos and share them instantly with friends and family using the innovative LG QuickMemo™ function.

Further showcasing how LG Optimus G allows users to live without boundaries, VIP guests who attended the evening soiree had the opportunity to literally walk on water. The hotel’s famous pool was covered so guests could enjoy the entertainment while a live mermaid swam beneath their feet.

“Last night’s celebration perfectly encapsulated what LG Optimus G is all about – living life without boundaries,” said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA. “The light projections, cutting-edge musical acts and interactive product demos worked in unison to create one unbelievable and memorable experience, highlighting how LG Optimus G epitomizes seamless multitasking that goes beyond the boundaries of traditional on-the-go smartphone capabilities.”

LG Optimus G will be available at AT&T and Sprint retail locations and online later this year.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products, home appliances, and air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.



Media Contacts:

LG Electronics USA
Chaz Abbott
858-635-5232
Chaz.abbott@lge.com

LG-One
Conor Campbell
858-805-6631
Conor.campbell@lg-one.com

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