Tuesday, September 22, 2015

Urban Decay Announces The UD | Gwen Stefani Collection


Urban Decay Announces The UD | Gwen Stefani Collection
Urban Decay announces an exciting collaboration with singer and fashion entrepreneur Gwen Stefani, set to launch later this year.

NEWPORT BEACH, Calif., Sept. 21, 2015 /PRNewswire/ -- Urban Decay is all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, dangerous and fun.

Now they're bringing that edgy approach to their first-ever celebrity designer collaboration. This limited-edition collection is a true partnership with Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen's house, talking makeup and working with her on every detail of this launch—from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection.

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