Wednesday, September 9, 2015

Rihanna's First Creative Campaign and Fall Sock Collection for Stance is Released

Rihanna's First Creative Campaign and Fall Sock Collection for Stance is Released

SAN CLEMENTE, Calif., Sept. 9, 2015 /PRNewswire/ -- Today Stance released Rihanna's first seasonal sock collection and unveiled the campaign Rihanna directed for her fall 2015 styles as the brand's Contributing Creative Director. Stance also released behind-the-scenes footage of Rihanna overseeing and directing the fall campaign photo shoot, which was shot earlier this summer in Los Angeles.

Rihanna's fall collection for Stance is comprised of 15 styles in a pastel color palette that range from crew to thigh high socks in a 'Baby Goth Punk' theme. The vision for the creative was born out of a desire to let the socks speak as standalone fashion pieces, with symmetrical styling of the models who are wearing identical wigs that cover their eyes.

"This collection and campaign give people a peek into all sides of her personality, from the novelty of the toe socks to the hard edge of the punk prints. I think the creative really showcases what fashion is to her. It's meant to be bold, it's meant to be fun, and it's meant to be expressive," said Candy Harris, SVP of the Women's Division at Stance.

Six of the 15 styles play off the same theme of Rihanna's limited edition Murder Rih Wrote style that was released in July with newspaper typography as the primary design focus. The remainder of the fall line includes styles that pay homage to punk patches, goth through a feminine lens, and playful toe socks with knuckle tats that spell out different phrases.

The Rihanna collection for Stance is now available at and at retailers globally, including specialty retailers like Opening Ceremony and Colette in Paris. A selection of styles can also be found at nationwide department stores like Nordstrom.

Click here to watch the behind-the-scenes footage of Rihanna's campaign photo shoot.
To get exclusive updates on Rihanna's creative contributions and line releases for Stance, follow @stancemuse on Instagram and Twitter, and Stance Muse on Facebook.

Embracing "The Uncommon Thread" as its mantra, Stance turned socks into one of the world's most exciting categories in less than five years. Stance's founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance was named the official sock of the NBA starting in the 2015-2016 season, and will be launching its first underwear line later this year.

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CONTACT: Noelle Bates,

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