Friday, September 25, 2015

Heineken® Reveals Spectre TV Ad Starring Daniel Craig as James Bond



Heineken® Reveals Spectre TV Ad Starring Daniel Craig as James Bond, Plus World's First Ever Selfie from Space


WHITE PLAINS, N.Y., Sept. 21, 2015 /PRNewswire/ -- As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV spot – titled "The Chase" – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world's first ever selfie from space, dubbed the "Spyfie."

Heineken®'s Spectre campaign is the brand's largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the U.K. on October 26 and in the U.S. on November 6.

The Heineken® spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heineken® is the only Spectre partner who has created a television commercial starring Daniel Craig.

Heineken®'s "The Chase" uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The spot features a young woman, Zara, who inadvertently becomes involved in a high-speed boat chase where she helps the world's most infamous spy save the day.
Heineken's "The Chase" can be viewed here: http://youtu.be/vuMvhJaWIUg

Additionally, for its digital Spectre campaign, Heineken® will once again push the boundaries of modern technology, by taking the world's first ever selfie from space. For the "Spyfie" moment, Heineken® has partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit more than 350 miles above the Earth's surface.

Via a relay of technology, Heineken® will take a selfie photograph of lucky attendees specially recruited from around the world, who will also take part of an exclusive Spectre screening event in a secret location in early November. The "Spyfie" content will be bespoke for each attendee of the top secret experiential event, and will be sent to their mobile devices for use on social media.

‎Ralph Rijks, Senior Vice President of Marketing at HEINEKEN USA said, "In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan's experience. By featuring Daniel Craig in our television spot and activating 'Spyfie', once again we will give fans 21+, access to the world of James Bond."

To further heighten anticipation ahead of the movie's release, an estimated half a billion limited edition Heineken® and Heineken® Light bottles and packaging launch nationwide today, featuring the James Bond Spectre logo. The new Bond-themed bottles also include a unique scan-able logo and codes on each, unlocking free movie tickets in partnership with Fandango (1 in 7 wins), as well as original Spectre content. Using any mobile device, visit www.Heineken.com and scan the front of any Heineken® Bond limited edition packaging to determine winners.

Heineken's association with the James Bond film franchise dates back to 1997's "Tomorrow Never Dies", with Spectre being the seventh consecutive film in the partnership.

Notes to Editors:

About Heineken® & Bond

This campaign celebrates the seventh film of the Heineken®/Bond partnership, a relationship that began in 1997. Starting with 'Tomorrow Never Dies', Heineken® was also involved in 'The World is Not Enough', 'Die Another Day', 'Casino Royale', 'Quantum of Solace' and 2012's 'Skyfall'.

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ 81,000 people and operate more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.

HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.

About EON

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R 'Cubby' Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in post-production.

About METRO-GOLDWYN-MAYER

Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world's deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

About Spectre

A cryptic message from the past sends James Bond on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE. Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond's actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot. As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz. Directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli, the screenplay is by John Logan and Neal Purvis & Robert Wade and Jez Butterworth, with a story by John Logan and Neal Purvis & Robert Wade.

About Urthecast
UrtheCast Corp. is a Vancouver-based technology company that is developing the world's first Ultra HD video feed of Earth, streamed from space in full color. Working with prominent aerospace partners from across the globe, UrtheCast has built, launched, installed, and will soon operate its Ultra HD video camera, Iris, on the ISS alongside its Medium Resolution Camera ("MRC") which reached Initial Operation Capability ("IOC") in 2014. UrtheCast also owns and operates the Deimos-1 and Deimos-2 satellites through its Spanish subsidiary, operating as Deimos Imaging. Video and still image data captured by the cameras will be downlinked to ground stations across the planet and displayed on the UrtheCast web platform, or distributed directly to partners and customers. UrtheCast's cameras will provide Ultra HD video and still imagery of Earth that will allow for monitoring of the environment, humanitarian relief, social events, agricultural land, etc. Common shares of UrtheCast trade on the Toronto Stock Exchange as ticker 'UR'.

Press enquiries:Matthew Frappier, Edelman PR
Tel: 212-277-3786/ matthew.frappier@edelman.com
Bjorn Trowery, Heineken USA
Tel:  914-681-4138/ btrowery@heinekenusa.com  
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