Saturday, September 5, 2015

HUGO BOSS Fragrances 2015 "Success Beyond The Game" NFL Campaign

HUGO BOSS Fragrances 2015 "Success Beyond The Game" NFL Campaign
Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration.

NEW YORK, Sept. 3, 2015 /PRNewswire/ -- HUGO BOSS Fragrances and the NFL partner for the "Success Beyond the Game" campaign, celebrating men who strive for success beyond their careers. The "Success Beyond the Game" campaign emphasizes aspects of accomplishment across all facets of a man's life. Never has this been more relevant for the men of the NFL, who are not only idealized for their performance on the field, but for their style off the field.
The campaign features New York Giants wide receiver, Victor Cruz, representing the collection of the brand's male fragrance classic, BOSS BOTTLED. As a master of his profession through skill, preparation, and determination, this accomplished sportsman shares his views on success, how to achieve it and how to sustain it:

"My definition of success is reaching the pinnacle of whatever you want to achieve, either in your career or in other aspects of your life. Success is personal. Whether you aspire to be a salesperson or athlete, when you reach the top, are content and you love what you do, that is true success." - Victor Cruz for BOSS BOTTLED

HUGO BOSS Fragrances have been an accompaniment to accomplished men for more than 15 years. Launched in 1998, BOSS BOTTLED captures the spirit of confidence and masculinity in a bottle with the core BOSS values of elegance and style. The collection continued through time with BOSS BOTTLED Night, BOSS BOTTLED Sport, BOSS BOTTLED Unlimited and BOSS BOTTLED Intense, launched in 2015.

"Fragrance is one of the most important parts of my grooming routine. I like a fragrance that is clean and simplistic, yet very masculine at the same time."- Victor Cruz for BOSS BOTTLED

Victor Cruz – Originally signing as a rookie free agent by the Giants in 2010, Victor Cruz has quickly made a name for himself in the NFL. In 2011, Cruz enjoyed a breakout season as he led the Giants in all major receiving statistical categories, set franchise records and scored the team's first touchdown in the 21-17 victory over New England in Super Bowl XLVI. In 2012, Cruz was selected to his first Pro Bowl, where he set the game record with 10 receptions in the NFC's 62-35 victory. He was only the second Giants wide receiver to be elected to the Pro Bowl since Homer Jones (1968) and Steve Smith (2009). When this BOSS BOTTLED ambassador isn't excelling on the field, you can find him front row of the red carpet at some of the most high-profile fashion shows around the globe.

BOSS BOTTLED has a soft, smooth and elegant character that subtly extends the wearer's confident and assertive persona. HUGO BOSS chose to innovate with edible notes of apple, cinnamon and vanilla that are tempered with a combination of sensual woody notes bound together by a little rose oil to produce a soft yet, distinctively masculine scent. A modern classic, BOSS BOTTLED has won awards worldwide with one selling every 8 seconds. BOSS BOTTLED is available at Dillard's ( for $77/EDT 100 ml.

HUGO BOSS Fragrances is partnering with retailers across the country to further showcase NFL powerhouses who continue to excel off the field both in season and through retirement. Players including Jeff Saturday (Indianapolis Colts), Dan Marino (Miami Dolphins), Emmitt Smith (Dallas Cowboys), Joe Montana (San Francisco 49ers) and Matt Forte (Chicago Bears) will be on hand to meet with consumers in their local cities throughout the Fall.

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CONTACT: Danielle Levin,, 646.654.3419; Sheena Melwani,, 646.654.3436

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