Pinterest, which just hit 100 million users, is growing much faster than expected!
According to a 2014 report from e-commerce platform Shopify, the average Pinterest user spent $59 when shopping online—more than users of Facebook, Twitter, and YouTube.
Statistics and facts about Pinterest
According to comScore, social networking site Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much its initial launch and growth, the site was invitation-only.
Today, Pinterest is one of the top referral traffic generating websites online. Pinterest’s U.S. audience is a strong example for women’s growing presence in not only social media but also e-commerce, most importantly mobile and social commerce. The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands, forms the basis for its leading position in the area of social commerce.
During the first quarter of 2014, North America had the highest usage penetration with 33 percent of the internet users having an account. Overall, 56 percent of the global users were female.
According to recent statistics, 41.46 million U.S. visitors accessed the site in July 2014. The social network’s audience in the country is predominantly female and increasingly mobile. During a May 2014 survey it was found that 22.5 percent among the U.S. users visited the social network a few times per week whereas the share of users accessing weekly keyword search was 15.2 percent.
Recent survey of U.S. high school graduates found that Pinterest had a daily usage rate of 16 percent within the age group. However, when compared among the users of various education levels, the site was found mostly by users with an education level higher than the college. The age group of 18 to 34 observed the highest share of the Pinterest users (305245).
In January 2014, it was found that 24 percent of the U.S. Android users who had installed Pinterest were also daily active users. Moreover, 93 percent of the online Pinterest minutes were spent on a mobile device.
According to a survey in the first quarter of 2014, it was found that 81 percent of the U.S. omni-channel retailers used Pinterest for company marketing purposes and 21 percent of the U.S. digital buyers used Pinterest to promote brands or products they were satisfied with. As of August 2013, the most popular retailer ranked by Pinterest upstream traffic was Fab.com with 3.57 percent share. Many retailers and online shops have already started to maintain their own Pinterest account, creating an active and accessible brand presence via custom pinboards and customer interaction. As of March 2014, the site was also one of the leading social referrers as of March 2014 based on average referral order value. Furthermore, the “Pin it” button was one of the most popular social commerce features according to 82 percent of the leading online retailers.