Thursday, June 15, 2017

Schick® Hydro® Announces Exclusive Movie Partnership With Transformers: The Last Knight, Directed By Michael Bay


SCHICK® HYDRO® ANNOUNCES EXCLUSIVE MOVIE PARTNERSHIP WITH TRANSFORMERS: THE LAST KNIGHT, DIRECTED BY MICHAEL BAY, FEATURING THE ULTIMATE ALLIANCE OF TECHNOLOGY THAT TRANSFORMS
Partnership features a dedicated TV commercial directed by Michael Bay and Limited-Edition collectible razors


Shave Like a Hero
SHELTON, CT (June 15, 2017) – Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.

The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
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