Thursday, June 29, 2017
Classic Hollywood Meets the YouTube Generation at Cannes Lions 2017
Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?
'Timeless' Hollywood stars appeal to audiences of all ages, while today’s online celebrities resonate primarily with young fans; or is that just a myth? Join film legend Laura Dern (Big Little Lies, The Last Jedi) as she compares notes with one of today’s YouTube sensations, Grace Helbig on how they engage with fans and brands.
Their conversation, moderated by Ketchum’s head of entertainment Marcus Peterzell, will explore the similarities and differences between working with 'timeless' and 'real-time' talent, what the big screen and small Hollywood have in common, and how marketers can tap into both worlds successfully.
Cannes Lions and Ketchum Announce Winners of 2017 Young Lions Marketers Competition
Click here to read the report.