Scarlett Johansson, The One Desire

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Luigi Feola, vice president of Procter & Gamble Co Prestige division, which owns the Dolce & Gabbana beauty line, describes the new scent as a head turner.



“This is for the woman who wants to feel unique, beautiful and sensual,” Feola told WWD. “She owns the room when she enters. She’s not just noticed, she attracts the attention of everybody and is sexy but not vulgar.”

In other words, she’s the embodiment of actress Scarlett Johansson, who reprised her ever-sensual role as the brand’s face and muse for the Terry Richardson-lensed campaign.

The best celebrity hair makeovers: see what Miley Cyrus and Karlie Kloss did next.








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