Women At Davos Forum Increase Their Influence Through Social Media, According To KPMG
DAVOS, Switzerland, Jan. 24, 2013 /PRNewswire/ -- New data from KPMG International shows that women delegates are playing an increasingly prominent role in the public discussion from the World Economic Forum Annual Meeting in Davos, Switzerland. While about 17% of WEF delegates in Davos are women, they have accounted for more than a third of Davos delegate social media activity.
Analysis of delegates' Twitter activity, presented by KPMG website www.weflive.com shows that, on day one of the Davos meeting, delegates sent 2,376 tweets, of which 784 were from female attendees (excludes media, who accounted for 1,958 tweets, 45% of total).
KPMG's research also highlighted the growing involvement of the general public in the online debate with Davos delegates with a 31% increase in retweets, showing greater engagement with the discussions emanating from Davos: