Transaction Prices in December 2012 Rise To Record High; Industry Incentives Decline Nine Percent From Last Year According to TrueCar
Industry Transaction Prices Highest Ever in December 2012; Industry Incentives Continue to Decline from 2011
SANTA MONICA, Calif., Jan. 3, 2013 /PRNewswire/ -- TrueCar, Inc. the authority on car pricing information, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $31,228 in December 2012, up $542 (1.8 percent) from December 2011 and up $396 (1.3 percent) from November 2012.
"Pricing and incentives spending in December were almost ideal for manufacturers as the industry spent less money on incentives while attaining higher net transaction prices in the market place compared to year ago levels," said Jesse Toprak, Senior Analyst for TrueCar. "The resurgence of the trucks segment in December helped contribute to the some of the highest average transaction prices we have ever recorded."
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