"Why Is S.T.E.M. Cool?"

- January 29, 2013

"Why Is S.T.E.M. Cool?" L'Oreal USA Wants to Know What 13-18 Year-Olds Think

NEW YORK, Jan. 28, 2013 /PRNewswire/ -- L'Oreal USA's For Girls In Science program is launching a "Why S.T.E.M. is Cool" video contest on www.forgirlsinscience.org inviting students nationwide, 13-18 years of age, to produce and upload their most original, engaging, funny or compelling videos expressing "why S.T.E.M. is cool." Students can submit their video in one of four categories: science, technology, engineering or mathematics. Videos must be either 30 or 60 seconds long and suitable for general public viewing.

Do you want to be the next woman in space? Do you want to find a way to close the hole in the ozone layer? Have you thought about inventing an invisibility cloak or a transporter beam? What about finding cures for diseases or for the common cold? Whether it is writing a new software code, finding a new galaxy or exploring the unknown depths of the oceans, there are so many things about science, technology, engineering and math that are fun and intriguing. L'Oreal USA wants to hear why 13-18 year olds think S.T.E.M. it is cool.

The contest is as follows: the entry period for video submissions will be from
January 28 through March 4. A panel of judges will select the top eight submissions from each S.T.E.M. category. From March 18 through March 25, the public will be invited to vote on their favorite video at www.forgirlsinscience.org to determine the winner. The Grand Prize winner will be announced April 3 and will receive a $2,500 cash award, a 16GB tablet, and $500 (retail value) worth of L'Oreal USA beauty products. Four finalists will also be announced and will receive a 16GB mini tablet and $250 (retail value) worth of L'Oreal USA beauty products. All five winners will be announced on www.forgirlsinscience.org and Channel One News.

Rules and a submission form can be found at: www.forgirlsinscience.org.

By engaging the next generation of girls in S.T.E.M, L'Oreal USA continues its advocacy and support for women in the sciences at all levels. L'Oreal USA's efforts are designed to help women of all ages imagine and learn more about a future in S.T.E.M. careers.

For more information on the L'Oreal USA For Girls In Science program, visit our website: www.forgirlsinscience.org/, visit us on Facebook.com/forgirlsinscience, or on Twitter @ForGirlsinSci.

ABOUT L'OREAL USA

L'Oreal USA, headquartered in New York City, is the #1 wholly-owned subsidiary of L'Oreal SA, the world's leading beauty company. In addition to corporate headquarters in New York, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington. For more information on our brands visit www.lorealusa.com. Follow us on Facebook at L'Oreal USA - Corporate Facebook Page and Twitter @LOrealUSACorp.