Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music

Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music
J Balvin shares how he transcends barriers through music and pulls in a global audience with his vision of music as a color palette for all to feel

SAN FRANCISCO, Nov. 29, 2019 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is unveiling the second commercial of its first Dolby Atmos Music campaign featuring the LATIN GRAMMY® award-winning and global chart-topping Colombian reggaeton artist, J Balvin.

The campaign is based on the insight that people want to feel a deeper connection with their favorite artists through music1, the kind a Dolby Atmos Music experience can authentically deliver.

“We continue our Dolby Atmos Music journey with J Balvin exploring how colors and culture define his iconic musical style,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “We share J’s mission to bring his music to the world for everyone to feel.”

The :90 second film goes deep into J Balvin’s creative process and his first experience with Dolby Atmos Music. Spotlighting his recently released single Blanco, J Balvin discusses his perspective of music as a color palette, the impact of growing up in Colombia and moving to New York to chase his dreams, and how these influences define his distinct sound. This exclusive portrait film from Dolby presents his inner monologue of transcending barriers through music, pulling the audience closer in so they can feel the colors as he does.

“I see music as colors. With this new album that we're making, we really want people to feel the colors,” said J Balvin. “Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I’ve never heard music like this. I love it.”
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