Social Media Adoption Helps Small and Medium-Sized Businesses To Power Africa’s Economic Growth
PRESS RELEASE Social media adoption helps small and medium-sized businesses (SMBs) to power Africa’s economic growth SMBs are the vehicle to achieve youth employment, gender parity and intra-regional trade in Africa JOHANNESBURG, South Africa, June 29, 2021/ -- A study conducted by Genesis Analytics in eight African countries - Senegal, Côte d’Ivoire, the DRC, South Africa, Nigeria, Ghana, Mauritius, and Kenya - reveals that social media platforms help accelerate economic growth and opportunity across the continent. The African continent is heavily reliant on its small and medium-sized enterprises, which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, the research shows that digital platforms can play a key role in the continent's development. According to the results of the study conducted by Genesis Analysis, SMBs are the vehicle to achieve youth employment, gender parity ...
