7 Mar 2013 15:00 Africa/Lagos Eva Longoria & SHEBA® Brand Introduce New Campaign Celebrating The Many Passions Of Cat Lovers New SHEBA. Feed your passion.™ Marketing Campaign Launches in the U.S. NASHVILLE, Tenn., March 7, 2013 /PRNewswire/ -- The SHEBA® brand announced today its launch of the SHEBA. Feed your passion.™ integrated campaign featuring actress, philanthropist and cat lover Eva Longoria. (Photo: http://photos.prnewswire.com/prnh/20130307/CG72637) "I am excited to partner with SHEBA for the launch of the 'feed your passion' campaign and help celebrate the many passions of cat lovers," said Eva Longoria. "My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats." The multi-channel campaign introduces the premium cat food brand to the U.S. marketplace and leverages a fully-integrated marketing app...