T.J.Maxx Teams Up with Laila Ali and Barbara Corcoran to Help Women Pursue the Dreams and Aspirations That Make Them Unique

T.J.Maxx Teams Up with Laila Ali and Barbara Corcoran to Help Women Pursue the Dreams and Aspirations That Make Them Unique
“The Maxx You Project” will help women across the country with inspirational mentors and immersive experiences

FRAMINGHAM, Mass., April 26, 2017 – .
T.J.Maxx believes that wonderful things happen when women let their individuality shine. So, last year when T.J.Maxx spoke to hundreds of women in stores across the country and discovered that 80 percent feel stereotyped by society into specific roles and expectations, the brand knew something had to change.

In response, T.J.Maxx is launching The Maxx You Project— aimed at helping women break those stereotypes by embracing the personal aspirations or lifelong dreams that make them each one-of-a-kind. T.J.Maxx has partnered with boxing world champion, TV host, author and speaker, Laila Ali and businesswoman, investor, speaker and TV personality, Barbara Corcoran — two women who have overcome adversity, defied expectations and pushed themselves beyond their comfort zones — to help 80 women to do the same.

Laila Ali:
“As a woman, I know there are ‘boxes’ the world might try to place us in and go-to labels often used to describe us: mother, sister, boss, friend, etc., but they don’t even begin to scratch the surface of who we truly are at our core,” said Ali. “From ‘Mom Boss’ to boxing world champion, entrepreneur to cooking enthusiast, author, speaker and TV host, there is no one role that defines me. That’s why I’m really excited to partner with T.J.Maxx to inspire others to break through those labels and pursue what’s inside them.”

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