Saturday, April 15, 2017

"Matter of Fact with Soledad O'Brien" Delivers Top Ratings


"Matter of Fact with Soledad O'Brien" Delivers Top Ratings
Acclaimed Weekly Political Magazine Show Scores Big in Key Demos, Adds New Stations Coast to Coast

NEW YORK, April 13, 2017 /PRNewswire/ -- Hearst Television's acclaimed weekly political magazine show "Matter of Fact with Soledad O'Brien" expands its reach this week to 85% coverage of the United States. The show's average weekly audience has also seen rapid growth, nearly tripling since its first-season launch.

In Hearst TV markets, "Matter of Fact with Soledad O'Brien" outperforms every broadcast TV Sunday morning political show with the exception of "Meet the Press" in the Adults 18-34, 18-49 and 25-54 demographics, and it delivers more viewers than every weekend political show on cable.

"Matter of Fact viewers are clearly more interested in watching people converse rationally, using facts to further their point of view, rather than watching divisive rhetoric," said "Matter of Fact" anchor Soledad O'Brien. "Our new stations pursue stories and topics that affect millions of Americans which are so often under-reported -- crucial issues like the opioid epidemic, veterans' needs and post-traumatic stress, immigration, gerrymandering and health care."

This week, the show added NBC-owned stations in New York, San Francisco and Hartford. In New York, the show moved to NBC's flagship TV station NBC 4 New York / WNBC, Sundays at 5:30AM, right before their Sunday morning newscast. In San Francisco, "Matter of Fact" has joined the lineup of NBC Bay Area / KNTV, Sundays at 5AM PT. The show also has entered the Hartford market on NBC Connecticut / WVIT, Sundays at 5 AM ET.

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