SMIRNOFF™ LAUNCHES THE “EQUALIZING MUSIC” INITIATIVE IN AN EFFORT TO DOUBLE THE NUMBER OF WOMEN HEADLINERS BY 2020
SMIRNOFF Brings Music Fans and Industry Leaders Together to Increase Diversity within the Electronic Music Industry
SMIRNOFF: Equalizing Music
NEW YORK, N.Y. (March 8, 2017) – The most inclusive genre of music in the world has a severe gender diversity issue.
According to a sample study conducted by THUMP, women only made up an average 17% of headliners in 2016 at music festivals around the world. This percentage is far from gender parity. Women face challenges because they do not receive the same amount of exposure and access to opportunities as men. This creates biases against their skills.
Today, on International Women’s Day, SMIRNOFF announced a global commitment to create change through its “Equalizing Music” initiative. By bringing music fans and industry leaders together, SMIRNOFF aspires to double the number of woman-identified headliners by 2020.
SMIRNOFF will do this by releasing a new platform together with THUMP, Broadly and Spotify that will generate exposure of women who are equalizing electronic music. SMIRNOFF has also encouraged industry leaders to sign a pledge and will be releasing a new inspirational documentary.