Monday, March 20, 2017

HENDRIX+HEPBURN To Debut Justine Skye’s New Video For Forever 21

HENDRIX+HEPBURN To Debut Justine Skye’s New Video For Forever 21 At Opening Of Avenue, Los Angeles

LOS ANGELES, March 20, 2017 /PRNewswire/ -- Please join Hendrix+Hepburn, one of LA's most recognized boutique public relations and marketing agencies, Kylie and Kendall Jenner, Gigi and Bella Hadid and more as we celebrate songstress Justine Skye as the global campaign face of Forever 21's 2017 Festival collection at the opening of Avenue nightclub in Los Angeles.

"I immediately thought of Justine Skye for Forever 21's launch of their music initiative," says Whitney Lloyd, Founder of Hendrix+Hepburn. "She eludes the style and sound that F21 was looking to partner with."

To celebrate the launch of Justine's campaign, Hendrix+Hepburn will be hosting a private party Tuesday, March 21, to unveil the Roc Nation artist's "Flames" video, which will appear in 856 Forever 21 stores around the world.

This event will also feature appearances from DJ Ruckus, Christina Milian, Hailey Baldwin, Zendaya, YG and more.

Hendrix+Hepburn, headquartered in West Hollywood, California, is a PR and marketing agency specialized in fashion, lifestyle, entertainment and consumer markets. H+H enhances clients visibility and exposure through lifestyle seeding, influencer marketing campaigns, brand activation and more.

In 2015, Justine Skye notched 2 million+ views on her YouTube channel before releasing hits like "Collide" [feat. Tyga] and "I'm Yours," [feat. Vic Mensa], which both gained over 8 million Spotify streams in less than a year's time. Her success grabbed the attention of fans and press as she has received acclaim courtesy of Vogue, V Magazine, Billboard, Fader, and more. Most recently, Justine's featured on "Overtime" from ScHoolboy Q's Blank Face LP alongside Miguel, and has ignited stages at Apple Music Fest in London and Made In America 2016.

Justine's debut single for Roc Nation Records, "U Don't Know" [feat. Wizkid] offers an introduction to her singular sound, merging Afrobeat energy, reggae flavor, and her powerhouse vocals. The rising artist recently surprised fans by releasing an unannounced EP entitled 8 Ounces on 12/23. 8 Ounces, the average weight of a woman's heart, combines the legendary songwriting skills of The Dream, award winning production of Tricky Stewart and Justine's raw emotion and talent. Her full length Roc Nation debut album is due out Spring 2017.

SOURCE Hendrix+Hepburn

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