Thursday, March 9, 2017
Kat Von D Beauty Announces Global Artistry Collective Team And YouTube Channel
ANNOUNCES GLOBAL ARTISTRY COLLECTIVE TEAM AND YOUTUBE CHANNEL
San Francisco, CA (March 9, 2017) – Kat Von D Beauty announces the brand’s first official makeup artist team, the Artistry Collective, with four top beauty, professional makeup artists and influencers who will represent the brand globally.
Hand-picked by Kat Von D, Kelseyanna Fitzpatrick, Tara Buenrostro, Steffanie Strazzere, and Leah Carmichael make up the Kat Von D Beauty Artistry Collective. Diverse across their experience and skill sets, the four artists all represent the mission and talent of Kat Von D Beauty – unscripted, authentic, vegan, high-performance product and freedom of self-expression, from the everyday to the avant-garde. Each of these innovative artists has an outstanding background ranging across makeup education, working with celebrities and top celebrity makeup artists, and editorial work.
“I am so excited to expand the Kat Von D Beauty family with these extremely talented women who are the perfect reflection of the brand. I discovered these gifted artists through their remarkable work on their personal Instagram accounts, and while each one of these ladies is brilliant in her own right, we are unstoppable together as the Artistry Collective. I can honestly say that I am a fan of each of these artists - Leah excels with complexion and has the ability to make anyone look flawless, Tara has a raw style that stems from her art background, Steffanie’s gothic aesthetic is romantic and beautiful, and Kelsey blows me away with her power to manipulate makeup to look like a painting, especially at such a young age. These ladies are true artists with big hearts and are so essential in spreading Kat Von D Beauty all over the world on a much more profound level. I hope that the unique content we create with the Artistry Collective will also be an inspiration to others.” – Kat Von D
“Our ultimate goal is to reinvent artistry for the 21st century with the debut of the Kat Von D Beauty Artistry Collective team.”
– Kelly Coller, Head of Global Marketing, Kat Von D Beauty
The Kat Von D Beauty Artistry Collective will be a full-time, permanent global artistry team and will be leveraged across every platform to share their skill set with clients and media alike. As part of the Artistry Collective, each artist will be Kat Von D’s right-hand partners with press features, product development, photo shoots and editorial, teaching global master and 101 classes, launching new programs for the brand, creating exclusive content on the brand’s social media channels, and more.
Kat Von D Beauty is also excited to launch the brand’s first YouTube channel, Kat Von D Beauty YouTube, which will be a key vehicle for the Artistry Collective. The artists will utilize the brand’s YouTube channel to offer exclusive announcements to viewers and subscribers, as well as never-seen-before artistry content. See Kat’s sizzle video now, and tune in weekly at noon, starting on Mondays, for the full reveal on each artist, personal stories and interviews by Kat, and makeup performance pieces.
KELSEYANNA FITZPATRICK INSTAGRAM: @kelseyannaf
TARA BUENROSTRO INSTAGRAM: @juscallmetara
STEFFANIE STRAZZERE INSTAGRAM: @sstrazzere
LEAH CARMICHAEL INSTAGRAM: @iamleah
ARTIST BIOS + ONLINE PORTFOLIOS: http://www.katvondbeauty.com/artistrycollective
For more information, please contact:
San Francisco-based KENDO (part of the LVMH group, the world’s leading luxury products group) focuses on the development of global beauty brands. Through original concepts, collaborations and acquisitions, KENDO brings to market fresh, relevant and innovative brands. The KENDO team blends product development, marketing and operations expertise to redefine the beauty landscape. The portfolio today consists of Kat Von D Beauty, Marc Jacobs Beauty, OleHenriksen, Bite Beauty and Fenty Beauty by Rihanna. What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Today, brands within the KENDO portfolio are distributed in 25 countries.