Thursday, May 21, 2015

Worldwide Superstar Ariana Grande Announces Exclusive Fragrance Partnership with LUXE Brands


Worldwide Superstar Ariana Grande Announces Exclusive Fragrance Partnership with LUXE Brands
The International Pop Sensation will introduce her debut prestige fragrance globally in Fall 2015

NEW YORK, Feb. 20, 2015 /PRNewswire/ -- Platinum-selling, two-time Grammy-nominated powerhouse vocalist and actor Ariana Grande announces her new partnership with prestige beauty company LUXE Brands. Together, LUXE's founder Tony Bajaj and Grande are planning for a blockbuster global launch of her first-ever fragrance throughout North America and Europe in September of 2015.


One of the fastest rising musical stars on record, Ariana Grande is seeking to parlay her meteoric success to the beauty industry. She is currently crafting a fragrance that will speak directly to her loyal following- a dedicated fan base that includes over 24.9 million Facebook fans and 25 million Twitter followers. Her signature soulful sound has earned her recognition in the industry and amongst her peers, including the certified double platinum album Yours Truly, as well as the Music Business Association 2014 Breakthrough Artist of the Year Award. Endowed with an unmistakable presence and signature fashion style, Ariana is now poised to put her personal touch on the beauty industry.

"I have always been obsessed with perfume. I always carried like 6 different scents in my bag, another 3 in my suitcase and another couple in my car. I'm asked so often about which fragrance I'm wearing, or if I have a signature scent. I do have favorites, but I really want to create something that encompasses everything I love…which is why I am so excited to create my personal fragrance I can call my own," said Grande. "My fans have been asking me to do a fragrance for a while so I am beyond excited to share this with them, to be able to express my creativity in this new way, and also incredibly grateful to have partnered with LUXE Brands."

Tony Bajaj, CEO of LUXE Brands, Inc., will lead the global brand development and execution in North America, Latin America, and the Caribbean regions. LUXE'S management team consists of well-known industry veterans such as Debbie Murtha and Nancy Winograd, who will head up North America sales, and Noreen Dodge, leading global marketing and brand development. Dilesh Mehta of Designer Parfums will be responsible for the launches in Europe, Australia, Asia, the Middle East and Far East territories.

"Ariana Grande is an incredibly special talent, and a perfect partner for LUXE brands' debut celebrity fragrance," said Tony Bajaj. "With this launch, LUXE Brands adds to its growing and strategically diverse portfolio of global brands. We're excited to bring Ariana into the LUXE family, and look forward to delivering a truly beautiful scent to her fans around the world."

"We are delighted to be collaborating with LUXE Brands and with Ariana Grande to bring her first fragrance to her millions of fans in Europe, Australasia, Middle East and Far East," said Dilesh Mehta of Designer Parfums. "Ariana is a unique talent and that her wonderful music and style will ensure that the launch in those countries will be truly sensational. The Designer Parfums, Ltd teams are currently exploring the opportunities and preparing for the introduction, with real anticipation, enthusiasm and dedication."

About Ariana
Within less than a year, ARIANA GRANDE captured #1 on the Billboard Top 200 twice—first with her Republic Records debut Yours Truly and also with its 2014 follow-up My Everything. Yours Truly yielded the game-changing pop smash "The Way" featuring Mac Miller, which went double-platinum, landed in the Top 10 of the Billboard Hot 100, and seized #1 on the iTunes Overall Top Songs chart. Meanwhile, the platinum-selling "My Everything" garnered a Grammy Award nomination for "Best Pop Vocal Album" and spawned the five time platinum hit "Problem" featuring Iggy Azalea. Upon the single's release, ARIANA became "the youngest woman to debut with over 400K sold first-week", while the song ranked as the 5th "highest digital song debut for a female artist" and 9th highest ever. Moreover, it debuted at #1 in 85 countries, topping the iTunes Overall Top Songs and Pop Songs charts for four weeks. During release week, "My Everything" was #1 on Spotify as ARIANA personally rose to #1 on Billboard's Artists 100 chart. She also became the first woman in history and the first artist since Michael Jackson to simultaneously have three songs—"Problem", "Break Free" featuring Zedd, and "Bang Bang" with Nicki Minaj and Jessie J—in the Top 6 of the Digital Songs Chart. "Bang Bang" went platinum and was Grammy-nominated for "Best Pop Duo/Group Performance."

In 2013, she was named "Best New Artist" at the American Music Awards. Other accolades followed with ARIANA winning "Favorite Breakout Artist" at the People's Choice Awards 2014, the "Young Influencer Award" at the iHeartRadio Music Awards, the "Radio Disney Chart Topper Award", "Choice Female Artist" and "Choice Single" "Problem" at the 2014 Teen Choice Awards, and more. At the 2014 MTV VMAS, "Problem" was named "Best Pop Video" as well.

About LUXE
LUXE Brands is a prestige beauty company with a portfolio of brands distributed in over 70 countries. The company was founded by Chief Executive Officer, Tony Bajaj, with a mission to develop and market global prestige beauty brands. LUXE Brands launched the JOY FOREVER fragrance in 2014, reinvigorating the renowned JEAN PATOU fragrance brand which includes the extraordinary classic scents, JOY, 1000 and Sublime. The company followed quickly with a long-term partnership with The Natori Company to develop and launch a series of lifestyle collections.

About Designer Parfums
Designer Parfums is an emerging force within the international world of fine fragrance, specializing in the development, marketing, manufacturing, global and local distribution of luxury fragrances. Their current portfolio of brands are either wholly owned or operated under license-abroad spectrum of classics with true heritage alongside designer and lifestyle brands. Designer Parfums plans to expand its portfolio of brands through brand ownership and license and distribution agreements in order to cover all major markets of the world with a selection of desirable fragrances. The company plans to grow these brands organically, through timely launches and relevant promotional programs, and is building a trusted team of export partners across the key markets to achieve its business objectives. In many countries Designer Parfums has an affiliated office and integrated sales and distribution team dedicated to the market covering all points of sale from top end department stores, chains and more mass channels of distribution depending on the needs of the brand.

SOURCE LUXE Brands

CONTACT: Coburn Communication, Corinne Pipitone, Corinne.Pipitone@coburnww.com, 212.730.7277












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