Saturday, May 2, 2015

Swarovski Celebrates Its 120th Anniversary in Austria with the Grand Re-Opening of Swarovski Kristallwelten

WATTENS, Austria, April 30, 2015 /PRNewswire/ -- A cast of international designers, influencers, partners and press joined Swarovski at its headquarters to celebrate its 120th anniversary and the re-opening of Swarovski Kristallwelten.

Attendees at the Anniversary Gala night on Tuesday, April 28th were treated to a surprise performance by British singer FKA twigs who wore a stunning Swarovski crystal embellished outfit designed by Swarovski Collective duo Rodarte for their Spring/Summer 2015 collection, as well as an Atelier Swarovski by Shaun Leane double ring and Atelier Swarovski "Kalix" earrings.

Members of the Swarovski family hosted guests including Jean Paul Gaultier, Nick and Charlotte Knight, Peter Pilotto and Christopher De Vos, Mary Katrantzou, Iris van Herpen, Misha Nonoo, Tim Coppens, Rosie & Max Assoulin, Steven Kolb, Stephen Webster, Shaun Leane, Sandy Powell, Martin Roth, Maarten Baas, Tom Dixon, John Pawson, Vincent van Duysen, Deyan Sudjic, Bertrand Guyon, Rene Caovilla, Eric Valli, Stefano Tonchi, Celine Cousteau, Francesca von Habsburg.

Also present were the architects, artists and designers who have contributed to the Swarovski Kristallwelten project, including the Austrian firm s_o_s architekten, New York and Norway-based Snohetta, Franco-American artists CAO PERROT, South Korea's Lee Bul, Dutch designer Tord Boontje, Dutch-Belgian duo Studio Job, and Londoners Patrik Fredrikson and Ian Stallard.

The evening's live soundtrack was provided by Swarovski Musik Wattens, the Tyrolean musical ensemble established by Daniel Swarovski for and from his employees in 1900.

Markus Langes-Swarovski, member of the Swarovski Executive Board, commented: "Tonight is a doubly joyful evening. We're celebrating 120 years of Swarovski and we're also celebrating this magnificent reconstruction of our Swarovski Kristallwelten experience. With a blend of the traditional and the avant-garde, tonight we are showcasing that crystal is still, and will remain in the future, a creative material in its own right. If Daniel Swarovski were here now he would be very proud".

Nadja Swarovski, member of the Swarovski Executive Board, commented: "This is a truly thrilling moment for Swarovski. Daniel Swarovski had a dream and a vision which he realized using a combination of amazing technical innovations and creative collaborations. These creative talents have gone on to become our family over the past 120 years and tonight is the perfect way to thank them for bringing Swarovski's perfectly cut crystal to life."

BMW is the official mobility partner of the Swarovski Kristallwelten re-opening event and has provided an exclusive BMW shuttle fleet featuring sixty models from its latest product portfolio including the BMW X5, BMW 7 Series and various BMW M models.

The BMW i8, a high-performance-plug-in-hybrid, sat center stage at the entrance. This super sports car represents the idea of constant innovation and technical perfection like no other, a principle shared with Swarovski.
For Images of Swarovski 120th Anniversary & Re-Opening of Swarovski Kristallwelten Gala Dinner:
Press Day:
Performance Images:

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 120th anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.33 billion euros in 2014. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2014, the Group generated revenue of about 3.05 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.

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SOURCE Swarovski

CONTACT: For Further information and images please contact: Julianna Simmons,, 212.935.4200 x3675; Amanda Falzon,, 212.935.4200 x3678

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