Dove® Hair Launches Poetic Tribute to Curls, Inspired by Stories from Real Women
Brand continues its commitment to inspiring future generations to feel confident and love their curly hair
ENGLEWOOD CLIFFS, N.J., May 18, 2015 /PRNewswire/ -- Earlier this year, Dove Hair revealed that as few as 10% of women feel proud of their curly hair and only 4 out of 10 little girls with curly hair think their hair is beautiful. These findings inspired the Dove Hair: Love Your Curls campaign and film launch, which encouraged women to celebrate their curls and inspire future generations to do the same. Launching today is Dove Hair's new Love Your Curls book, a poetic tribute to curly hair, inspired by thousands of curly stories, photos and messages that poured in as a result of the campaign.
"We were moved by how many women embraced our Love Your Curls mission and shared their stories, photos and anecdotes, in celebration of curls," said Rob Candelino, Vice President of Unilever Hair Care. "At Dove, we have a long history of empowering women and girls through our self-esteem project and the Love Your Curls book is very much a part of that commitment. We hope women continue embracing the movement by downloading, dedicating and sharing this book with young girls in their lives. We hope our efforts will inspire self-confidence in generations of curly girls to come."
Dove Hair's Love Your Curls book, written by best-selling author, Taiye Selasi and illustrated by award-winning illustrator, Annick Poirier, is inspired by the stories and photos of real women and is intended to represent and inspire curly girls of all ages. Available to download as a free digital e-book, Love Your Curls is also customizable. Each download at Dove.com/loveyourcurls allows you to create a self-written dedication, a personalized poem and watercolor portrait for a curly girl in your life. The non-customizable version will also be available for download at Amazon.com, iTunes.com and Play.Google.com.
"When Dove Hair approached me about working on the Love Your Curls book, I was deeply inspired to participate," said author, Taiye Selasi. "I struggled with my natural curls as a girl, and have learned to embrace them as a woman. Not only moved, but inspired by the stories of real women who have had similar journeys with their hair, I would love for this book to help young girls start where I've ended: loving their curls."
Dove Hair has also created a run of special-edition hard cover copies of the Love Your Curls book that will be made available to select partner organizations, including Boys & Girls Clubs of America. Additionally, educators are encouraged to apply for a free hard cover copy at Dove.com/loveyourcurls.
Download, dedicate and share Dove Hair's Love Your Curls e-book to inspire the next generation of curly girls. Visit Dove.com/loveyourcurls to create a personalized version and share it on Facebook, Twitter, and Pinterest with #LoveYourCurls.
About Dove® Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women's specific hair needs, whether it is dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
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About Taiye Selasi
Taiye Selasi is a best-selling author and photographer. Born in London and raised in Boston, she holds a BA in American Studies from Yale and an MPhil in International Relations from Oxford. In 2005 she published the now-seminal essay "Bye-Bye, Babar (Or: What is an Afropolitan?)," offering an alternative vision of African identity for a transnational generation. Her debut novel, the bestseller Ghana Must Go (Penguin Press, 2013), was selected as one of the 10 Best Books of 2013. An avid traveler, she lives in New York.
Video - https://youtu.be/ou7CyPtkpng
Photo - http://photos.prnewswire.com/prnh/20150514/216054
SOURCE Dove Hair