Ariel Automatic Washing Machine Detergent Launched With Entertainment Extravaganza in Lagos
Kaffy Shafau-Ameh, Nigeria's most celebrated and greatest hip hop music dancer and choreographer made the launching of #ArielAutomatic Sunday evening an unforgettable event. Kaffy's awesome choreography and mesmerizing stagecraft with her sensational Imagneto dancing crew and drumming husband Joseph Ameh captivated the audience from all sections of the Lagos society at the #ArielPerfectMatch show in the Grand African Ballroom of the Intercontinental Hotel on Victoria Island, Lagos.
Kaffy's choreography reminded me of Janet Jackson's "Rhythm Nation 1814" music video that has been rated as one of the greatest music videos of all time in contemporary hip hop and R&B music.
The MC was celebrated comedian, Gbenga Adeyinka who also showed Kaffy that he could dance in his own free style.
Kaffy is not only famous as a phenomenal dancer who championed a team that broke the Guinness World Record for the longest dance party in 2006 for 55 hours and 40 minutes, but she is also an adorable mother of two beautiful children.
The special guests included top class celebrities, veteran broadcaster Soni Irabor and his ever radiant wife Betty Irabor, the Publisher of the highly esteemed Genevieve magazine; Adesuwa Onyenokwe, Publisher of the popular TW Magazine; Morayo Afolabi-Brown Director of Programmes at Television Continental (TVC), host and originator of the popular early morning talk show programme “Your View” accompanied by her co-host Peace Osayuwamen Saleh; celebrity fashion designer Folake Folarin-Coker whose Tiffany Amber fashion house displayed apparels on the #ArielPerfectMatch theme of the spectacular event; Funmi Ajila Ladipo, National President, Fashion Designers Association Of Nigeria (FADAN); Adaeze Alilonu, Marketing Manager at Vlisco Nigeria; Patience N’kamba Makenga, P&G Research And Development Manager; Ehinomen Enekabor, P&G Commercial And Brand Director Nigeria; George Nassar, P&G Vice President and General Manager Nigeria; Jeanne Du Plessis, P&G Communications Manager for Sub-Saharan Africa; Dr. Phil Osagie, Managing Partner of JSP Corporate Communications Nigeria; Mrs. Aderonke Adebule, Executive Director, JSP Corporate Communications Nigeria, Funmi Erikitola, Media Monitoring Manager, JSP Corporate Communications Nigeria; celebrated actress Ireti Doyle; Toni Aladekomo of Bytesize Limited and Abolaji Banjoko, popularly known as Beejay Sax who thrilled the audience with instrumental Jazz medleys.
ARIEL AUTOMATIC PRODUCT FACT SHEET
NEW ARIEL AUTOMATIC WILL KEEP YOUR CLOTHES BEAUTIFUL FOR LONGER
The highest standard of cleaning in ONE wash – now for Automatic
Ariel understands that sometimes we fall out of love with our favourite item of clothing, and most of the time we don’t know why, but this is what Ariel Fibre Scientists study. We know that our senses work together to influence our perception of the beauty of our clothes (their look, feel and scent) making an unconscious decision to accept or reject them. Wash after wash, clothes can lose the look, feel and smell that we used to adore, so we start to relegate them to the back of our wardrobe. Therefore it is crucial that fabric care not only cleans our clothes (that goes without saying), BUT it should also protect and enhance them so that our favourite garments can stay favourites by prolonging their look, feel and freshness
Ariel Automatic works deep down at a fibre level to clean, protect, and enhance the sensorial qualities of your clothes (their look, feel and scent) and remove tough stains in ONE WASH. It redefines what it means to care for fashion with unique Fibre Science technologies that allow you to achieve the highest standard of clean to keep your fashions beautiful for longer.
What Is Special About Ariel Automatic?
Ariel has 45 years of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria.
NEW Ariel Automatic has been specifically designed for washing machines and is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
Ariel’s advanced formula provides outstanding stain removal because it is specially formulated to tackle greasy stains and the other common soils.
What makes it so special is that this formula includes a cleaning booster which is exclusive to P&G. This cleaning booster helps to protect fibres from stain re-deposition which means it prevents stains and soils in the washing water going back on the fabric during the wash. If this happens it can create what we call a ‘grey veil’ on your fabrics – turning whites dingy and dulling your colours.
Ariel’s advanced formula not only provides a deep clean in one wash it actually helps to protect against future stains because it includes special stain prevention molecules that coat the fibres and gives them a greater ability to resist new soils, protecting and enhancing the sensorial qualities (look, feel and scent) of the clothes you love.
Ariel: Innovating for 45+ years
Over the past 45 years, Ariel has continually innovated to always provide laundry solutions that simplify the laundry process and everyday consumer life. Just as consumer needs are evolving, so is Ariel. Did you know Ariel introduced its first powder detergent in 1967 in Western Germany?
Ariel Automatic Availability
Ariel Automatic is available at leading retailers in Nigeria in 1kg & 2kg packs
Share your Perfect Match and WIN!
#ArielAutomatic is the perfect match for your washing machine for brilliant cleaning results.
Ariel invites you to share your style in its Perfect Match selfie competition on Facebook: www.facebook.com/arielnigeria. Simply share a photo of yourself showing off your Perfect Match and upload on the link provided. You will be in line to win great prizes such as LG washing machines, Jumia vouchers, Vlisco fabrics and an exclusive Tiffany Amber outfit.
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