There are only two kinds of people who use social media: those who want more followers and those who are lying.
~ A.P.E. Author Publisher Entrepreneur Guy Kawasaki, chief evangelist of Apple, Co-founder of Alltop.com and Holy Kaw, and the author of What the Plus!, Enchantment, and nine other books.
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His bestselling books for those who don't have them.
Selling the Dream
Enchantment: The Art of Changing Hearts, Minds, and Actions
What the Plus!: Google+ for the Rest of Us
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit