The Selling of a President
~ By Jerry Bader (c) 2012
There are many things online businesses can learn from the recent American Presidential election and you don't have to be an American to appreciate their significance. Presidential elections are exercises in marketing big ideas, and big ideas are the key to marketing success. After all is said and done, the 2012 US Presidential election boiled down to, is there a place in government for governing? Put that way it really doesn't seem to make sense, but that was the big idea voters were asked to decide: should government be run by politicians looking out for 'the people' or should it be run by business executives looking out for the 'bottom line?'
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Filmmakers call it "the movie the White House doesn't want you to see." Apparently, they're right.