Heineken Launches Mural Project And Bike Tour With Six Renowned, Bi-cultural Street Artists

Heineken Presents Murals by Trek6, CP1, Chor Boogie, Estria, Prime and Don Rimx Adding Color and Spreading the Open Your World Message in Miami's Midtown and Wynwood Art District

MIAMI, Nov. 13, 2012 /PRNewswire/ -- World renowned Art Basel, the most important art show in the United States, a cultural and social highlight for the Americas, heads back to South Florida for a supreme exhibition of our world's most exquisite and prominent artists. Among the many uniquely special satellite events during Miami's Art Week is the launch of Heineken's Open Your World Mural Project, which has been carefully curated to include some of the most talented veterans in street art. Celebrity-status street artists Chor Boogie, Estria, Prime and Don Rimx will leave their mark on Miami adding great value to the city's thriving outdoor gallery including Miami-based prolific artists with the street cred to match, Trek6 and CP1. The Heineken Artists feature a conglomeration of bi-cultural visionaries known to employ distinctive skills and vision on the murals they coat with their muse. Tasked with the mission and creative freedom to interpret Heineken's Open Your World message, the murals will take a life of their own and inspire all who bear witness.

Pop Up Parties
Adding to this fascinating street art showcase are the secret mural site pop-up parties paired with the musical expressions of inspiring DJs, true masters of the decks and turntables, for a true audiovisual experience. Spontaneous pop-up parties with Miami's best DJ's will surprise Heineken lovers at the mural sites and will be announced on Twitter by following #heinekenmurals.

The Heineken Mural Project Bike Tour
Art lovers will have no trouble sighting each mural and cutting through the Art Basel week traffic with the help of Wynwood Art District's first Deco Bike station which will reside in front of Wood Tavern, home of the Heineken Beer Garden. In addition, Heineken and Deco Bike have partnered to bring a bike station across from Art Miami in Midtown as well. Deco Bike is a bicycle sharing and rental program operating in Miami Beach and Surfside, yet to reach the pedestrian-friendly Wynwood Art District or Midtown. For the first time, art-loving pedestrians will benefit from green transportation in Heineken-branded Deco Bikes complete with QR code map technology. The QR (quick-response) codes both on the bike station map and murals will provide inside-info regarding the murals, artists and special events. Patrons 21 and over are encouraged to visit each mural, stop by the Heineken Beer Garden at Wood Tavern, view more artist work at the Heineken Hub and enjoy live music at The Stage during Miami's Art Week.

Heineken Mural Project Launch Party
Media + VIP Event
Cafeina Lounge
Thursday, November 29, 2012 | 7 to 11 p.m.
297 Northwest 23rd Street | Wynwood Arts District
Music By DJ Lolo // Lauren Reskin of Sweat Records
Special Guest Set by DJ Tom Laroc
Meet and Greet with Heineken Artists 

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Heineken Beer Garden and Bike Station
Wood Tavern
December 3 to 9, 2012
2531 NW 2nd Avenue | Wynwood Art District

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Heineken Midtown Bike Station
Art Miami
December 3 to 9, 2012
Midtown Blvd (NE 1st Ave) Between NE 32nd and NE 31st

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Heineken Artist Hub
The Workshop Collective
View work by The Heineken Artists, enjoy Heineken products and giveaways.
December 6 to 9, 2012 | 2:00 p.m. to 7:00 p.m.
171 NW 23 St, Wynwood Art District

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Heineken Music Hub
The Stage
Check out live music by national and local bands while enjoying the
Heineken Beer Garden at Miami's best live music venue.
December 3 to 9, 2012
170 NE 38th Street, Design District, Miami

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Pulse Art Fair
Heineken Sponsored Satellite Fair
December 6 to 9, 2012
1400 North Miami Avenue, Miami

For more information on the Heineken Mural Project, please visit:
www.remezcla.com/heinekenmuralproject

 

ABOUT HEINEKEN USA

HEINEKEN USA Inc., the nation's premier bier importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international bier brand; Heineken Light; Amstel Light, a leading imported light bier brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com
 
MEDIA CONTACT:
JLPR
JennyLee Molina
Mobile: 786.975.9596
jennylee@jl-pr.com
MSL Group
Rich Mitchell
Telephone: 646.500.7773
richard.mitchell@mslgroup.com

SOURCE HEINEKEN USA

EDITOR'S NOTE: Biographies, high-res images and on-site artist interviews available upon request. Web Site: http://www.heineken.com

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