L'Oreal Paris Unveils Genesis Rodriguez As Newest Brand Ambassador

L'Oreal Paris Unveils Genesis Rodriguez As Newest Brand Ambassador
Additionally Launches A Personalized Digital Beauty Destination For Latinas, Providing Real-Time Access To The Latin GRAMMY® Awards Red Carpet Beauty Conversation

NEW YORK, Nov. 19, 2014 /PRNewswire/ -- L'Oreal Paris USA is pleased to unveil Genesis Rodriguez as the brand's newest ambassador. Genesis Rodriguez is rapidly emerging as one of the leading bi-cultural and bi-lingual Latina stars having been featured in films alongside some of Hollywood's biggest names. With this announcement, she joins an all-star roster of notable Latina women representing L'Oreal Paris, including Jennifer Lopez, Eva Longoria and Zoe Saldana.

"As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L'Oreal Paris products," says Genesis Rodriguez. "I'm very honored to be a part of the L'Oreal Paris family. It's an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it."

Born and raised in Miami, Florida, Genesis Rodriguez is the daughter of legendary singer/actor Jose Luis Rodriguez "El Puma," an icon in the Latin world. She spent her late teens starring in telenovelas for NBC Universal/Telemundo, including "Prisionera," "Dame Chocolate" and "Dona Barbara," all of which have aired in the United States and around the world. And Hollywood took notice of this versatile beauty, so she shifted gears and expanded her audience base to English language television and film. For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

"We are so proud to have Genesis Rodriguez join the L'Oreal Paris family of inspiring Latina women," says President of L'Oreal Paris, Karen T. Fondu. "Genesis's talent and accomplishments embrace what it means to be a modern role model for young women. She truly embodies the spirit of L'Oreal Paris' philosophy, 'Because You're Worth It.'"

Genesis Rodriguez makes her red carpet debut as a new brand ambassador for L'Oreal Paris USA at the 15th Annual Latin GRAMMY® Awards in Las Vegas on Thursday, November 20th. For all Latin GRAMMY® red carpet beauty news follow @LOrealParisUSA on Twitter beginning at 1PM PST/ 4PM EST through 8PM PST/11PM EST.

New Personalized Latina Destination on LOrealParisUSA.com
L'Oreal Paris is committed to empowering Latinas through beauty, and thus has developed a unique and personalized digital beauty experience surrounding one of the biggest red carpet moments of the year, the 15th Annual Latin GRAMMY® Awards. Launching today, www.LOrealParisUSA.com/latina provides exclusive, first-to-market content developed in partnership with the brand's expert ambassadors – Celebrity Hair Stylist Marcos Carrasquillo, Celebrity Makeup Artist Claudia Betancur and Consulting Dermatologist Dr. Flor Mayoral – to give Latinas access to curated, inspirational and educational beauty content, empowering her to be her own beauty expert and get her favorite red carpet looks at home.

The Latina destination launches today and will provide exclusive content with Genesis Rodriguez, real-time access to red carpet looks and news straight from the Latin GRAMMY® Awards green carpet on Thursday, November 20th.

Get Latin GRAMMY® Red Carpet-Worthy Makeup Looks on the MakeUp Genius App
Celebrity Makeup Artist Claudia Betancur created three makeup looks inspired by fan favorite music categories from the Latin GRAMMY® Awards for L'Oreal Paris' innovative Make Up Genius App. The app uses one-of-a-kind technology that recognizes your facial characteristics to ensure a seamless virtual makeup application experience. Beginning today and for a limited time the looks – The Rockera Look, The Tropical Look and The Urbana Look – are available for free download at the iTunes store.

Momentos Poderosos Twitter Party
L'Oreal Paris has partnered with Latina Bloggers Connect to host an intimate discussion on beauty and empowerment. The "Momentos Poderosos" bilingual Twitter Party will take place on Wednesday, November 19th at 5PM PST/ 8PM EST. Kika Rocha, internationally known on-air fashion and beauty expert and Daniela Ramirez, founder and creator of Nany's Klozet will host an open conversation with Latinas about how L'Oreal Paris can help empower them during their own red carpet moments. To be part of the conversation and have a chance to win products, follow @LOrealParisUSA on Twitter.

About L'Oreal Paris
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare & suncare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, Studio Line and L'Oreal Kids haircare; Revitalift, Age Perfect, Ideal Skin, Sublime Bronze, Advanced Suncare, Youth Code and Men's Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparisusa.com for access to unique content and dynamic interactive features, including the exclusive "Can Help You" diagnostic tool.

Photo - http://photos.prnewswire.com/prnh/20141119/159506

SOURCE L'Oreal Paris USA

CONTACT: Adriana Lopez, Director Multicultural, Alison Brod Public Relations, 646-277-8630/ adrianal@alisonbrodpr.com; Danielle Macaluso, Assistant Vice President, Communications, L'Oreal Paris, 212.984.4799 / dmacaluso@us.loreal.com



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