Over 80% of Consumers Say Colour Decides Their Choice of Products

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Do you know that 84.7 per cent of consumers cite colour as the primary reason they buy a product?

When people buy:

  • 93% look at visual appearance.
  • 6% look at texture
  • 1% decides on sound/smell.
  • 80% think colour increases brand recognition.



(PRLEAP.COM) We see thousands of colors every single day. Our eyes glance over different hues, shades, tints and tones. While some may look more appealing than others, did you know that each color one has a deep, lasting psychological impact on you?
WebpageFX, a full-service Internet marketing firm, has compiled research from the top color experts in the country into a unique infographic showcasing the psychological impact of color. The newly released color infographic shows some shocking facts on the massive impact that colors makes in marketing, design, mood, politics and more.

Click here to see the complete Infographic report.

Click here for more on The Psychology of Colour - Trouva Stories.




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