WILL YOU MAKE THE CUT?

Sean "Diddy" Combs and CIROC Vodka Partner With Esquire to Launch "Ultra Premium Cut" Filmmaker Series

LOS ANGELES, Nov. 5, 2012 /PRNewswire/ -- The countdown to 2013 has officially begun at www.esquire.com/CIROC. CIROC Ultra Premium Vodka – the "Official Vodka of New Year's Eve" – Sean "Diddy" Combs and Esquire will spread an important message throughout the 2012 holiday and New Year season, Responsible Celebration. This initiative is designed to elevate the conversation around smart decision making. The program kicks off today with the launch of the "Ultra Premium Cut" contest. One aspiring filmmaker will receive a once in a lifetime opportunity to create the next CIROC Safe Rides Commercial which will air on national television. A celebrity judging panel including NYE ringleader Sean "Diddy" Combs, SVP/publishing director/CRO of Esquire, Jack Essig, and two soon to be announced personalities narrow entries down to the top three. The finalists will then be judged online by people across America. The winning commercial will debut on New Year's Eve. Contest finalists will receive the Ultimate CIROC At-Home New Year's celebration which includes a consultation with a professional event creator and money towards their New Year's Eve Party. Entries will be accepted between now and December 2nd at www.esquire.com/CIROC. Participants are encouraged to re-visit the site December 6th through December 11th to vote for their favorite finalist.

"Esquire is about celebrating the good life, and we are thrilled to be working with CIROC to showcase the "Art of Celebrating Responsibly,'" said Essig. "By offering filmmakers and enthusiasts a focused creative challenge, we hope to further build momentum to reinforce this important message throughout the holiday season."

"New Year's Eve is a very special time of year for me, my family and people all over the world who come together to celebrate life," said Combs. "This year, I am especially excited to partner with Esquire and offer aspiring filmmakers the opportunity to make history and direct a national television campaign, a first for the brand, all in the spirit of celebrating responsibly."

CIROC will continue to give away free safe rides this New Year's Eve for the fifth consecutive year. More details to be announced soon.

About CIROC Ultra Premium Vodka

CIROC Ultra Premium Vodka is made using fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and introduced CIROC PEACH regionally in October 2011, nationally in February 2012. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CIROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2012 Imported from France by DIAGEO, Norwalk, CT.

Please visit www.CIROC.com or follow them on Twitter: @CIROC

About Esquire

Esquire (www.esquire.com), published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 15 years, it has won a total of 16 National Magazine Awards. Its Web site and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 25 editions around the world. Follow Esquire on Twitter at @Esquiremag.

For more information please contact:

Ben Russo, Ben@emcbowery.com or Jackie Gonzalez, Jackie@emcbowery.com of EMC|Bowery at 323.857.0007

Nathan Christopher, Esquire: nchristopher@hearst.com or 212.649.2582

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CIROC and Esquire present "Ultra Premium Cut"


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