Sarah Jessica Parker Unveils STASH
Her Latest Fragrance Invites Fans to "Come and Find It" Through a Guerilla Marketing Stunt and Teaser Campaign
NEW YORK, Aug. 29, 2016 /PRNewswire/ -- Sarah Jessica Parker is revealing the fragrance she's always wanted to create. STASH is the culmination of her long love affair with scent…and it breaks all the rules. It is unapologetically sexy and thoroughly addictive.
Parker is using the power of suggestion to help fans discover the secret of STASH. A mysterious global street art campaign is teasing the fragrance's ultimate reveal. Nearly 100 bustling sidewalks and iconic New York City and Los Angeles locations have been tagged with #ComeandFindIt in chalk art, spurring consumers to stop, think – "Who wrote this?" "What does it mean?" – and hopefully share on social. Parker herself teased the art on Instagram via several posts, which led to a final reveal of a thirty second video of the campaign ad.
ABOUT STASH Sarah Jessica Parker worked closely with IFF perfumers Clement Gavarry and Laurent Le Guernec who helped create her first fragrance, LOVELY. STASH is a sensual aromatic woody Eau de Parfum Elixir Spray. It wraps raw, sexy masculine notes with flirtatious, feminine notes to create a universally sexy scent.
- TOP NOTES: grapefruit zest, black pepper and sage
- MIDDLE NOTES: cedarwood atlas, patchouli, ginger lily and pistachio
- DRY NOTES: olibanum, massoia wood, vetiver and musk
Available exclusively at Ulta Beauty Sunday, August 28th.
To learn more about the fragrance and, visit www.sjpbeauty.com.
MEDIA CONTACTSFor further information about STASH by Sarah Jessica Parker, contact Lauren Larkin or Ashley Cyburt 212-230-1800 or via email at LaurenL@alisonbrodpr.com or AshleyC@alisonbrodpr.com.
Photo - http://photos.prnewswire.com/prnh/20160826/401899
Photo - http://photos.prnewswire.com/prnh/20160826/401901
Photo - http://photos.prnewswire.com/prnh/20160826/401900
SOURCE Sarah Jessica Parker STASH