Pinterest users are simply more engaged than Facebook and Twitter users.
The answer is yes, yes, 100 times Harry & Sally restaurant scene yes. For starters, Pinterest users are simply more engaged than Facebook and Twitter users. In fact, several case studies have shown that Pinterest users specifically flock to the site to keep up with trends, get inspiration for what to buy, keep up with brands they like, get special offers, and keep track of things they like. These, of course, are all behaviors that transfer naturally into buying and brand loyalty. While this is somewhat of a draw for sites like Facebook and Twitter, marketers have to be far more careful on those sites to fit into the more social landscape. How much you can market on any given platform, after all, depends on how willing and ready consumers are to receive your message in that arena. On Pinterest, they're primed.
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