Curve Fragrances Launches NEW #CurveYourReality Campaign
CurveYourReality Event hosted by Actress & Grammy nominated Singer/Songwriter Christina Milian
NEW YORK, Dec. 7, 2016 /PRNewswire/ -- Curve for Men, the number one men's prestige fragrance brand in mass retailers,1 celebrated the launch of its 360˚ integrated marketing campaign, #CurveYourReality, inspired by the weirdest and quirkiest fantasies of young men. The campaign was unveiled during an evening of holiday festivities in New York City on December 6th, hosted by Actress and Grammy Nominated Singer/Songwriter Christina Milian.
"The #CurveYourReality campaign features real fantasies of Gen Z men. Their fantasies are beyond girls and motorcycles; they are wild, weird and totally amazing," said Nelson Miranda, Vice President of Marketing, Global Fragrance at Elizabeth Arden. "Through our campaign, we want to share with young men the power of a great scent. A spray of Curve for Men will empower them to unleash the confidence it takes to live their fantasies."
The #CurveYourReality campaign focuses on bringing personality, individualism and personalization to the brand, ushering in a new wave of fans—Generation Z consumers. The campaign comes to life through a series of short videos where the young protagonists spray on Curve and are transported from their mundane realities to their wildest fantasies, like getting his dream girl by turning into a Merman or celebrating his love for spaghetti by swimming in a tub of it. This is the #CurveYourReality campaign with no holds barred.
During the interactive event that celebrated the transformative power of Curve, event host Christina Milian said, "I'm so excited to partner with Curve Fragrances to reveal #CurveYourReality for the first time ever. The campaign is so fun and, I think, captures the essence of why guys wear cologne in the first place." Milian continued, "It's the perfect sexy, classic fresh scent for any guy! I think it's the perfect gift for the holidays."
Created for the man who takes charge in life, Curve for Men is a complex and distinctive blend of exhilarated green notes, smooth spices and woods. The fragrance opens with refreshing notes of Green Leaf, Douglas Fir, Juniper Berry, and Fresh Lavender. At the center, the exotic Italian Bergamot, China Ginseng, Moroccan Cardamom mixed with Colorado Cactus leads to the drydown of sensual Sandalwood, Black Pepper, Amber, Vetiver and Mahogany. For over 15 years, Curve for Men is a cult-classic fragrance, known for its sexy scent and accessibility.
Follow the #CurveYourReality story on the brand's new Snapchat Channel @CurveFragrances, as well as YouTube, Instagram,Facebook and Twitter.
1Data from June 2015 to June 2016. Based in part on dollar sales reported by IRI, Total US MULO, using Elizabeth Arden's custom defined category, 52-week ending 06-12-16.
WHO:
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Christina Milian (Actress, Grammy Nominated Singer/Songwriter)
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WHEN & WHERE:
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December 6, 2016 at Lightbox Lab in New York City
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WHAT:
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Curve for Men 4.2oz/125ml, $52.00
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Available now at Walmart and other mass retailers nationwide
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PHOTO CAPTION:
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Actress & Grammy
Nominated Singer/Songwriter Christina Milian hosts the launch of
#CurveYourReality campaign for Curve Fragrances For Men in New York
City.
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PHOTO CREDIT:
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Cindy Ord, Getty Images
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For more information, please contact:
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Bratskeir & Company
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Elizabeth Arden
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Brianna Wright
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Jessica Chao
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212.679.2233
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212.261.1032
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Photo - http://photos.prnewswire.com/prnh/20161207/446560 Logo - http://photos.prnewswire.com/prnh/20161207/446575LOGO
SOURCE Curve for Men
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