Huawei Named Exclusive Mobile Partner for Marvel's "Thor: The Dark World" in the United States

6 Nov 2013 14:00 Africa/Lagos

Huawei Introduces Holiday Campaign "Make It Possible"
Huawei Also Named Exclusive Mobile Partner for Marvel's "Thor: The Dark World" in the United States

PLANO, Texas, Nov. 6, 2013 /PRNewswire/ -- Huawei today introduces its "Make It Possible" holiday campaign alongside being named the exclusive mobile partner for Marvel's "Thor: The Dark World" in the United States. As the exclusive mobile partner for the film, Huawei will offer a range of unique experiences, exclusive content and giveaways as gifts to its customers. In addition, the company also plans to offer private screenings of the Marvel film in Seattle, Detroit, Baltimore and San Diego on November 7, attendance to a special event in New York City at the Barclay Center on November 9, movie posters autographed by the film's cast, two mash-up videos and two stop motion videos featuring Marvel's Super Hero Thor.

During the holiday campaign, customers who purchase selected Huawei Devices between November 1 and December 31, 2013 can redeem their purchase for movie tickets, branded merchandise or film footage downloads at www.MakeItPossibleUS.com.

"We are so very excited to partner with Marvel on their upcoming 'Thor: The Dark World' release," said Michael Chuang, Executive Vice President at Huawei Device USA. "This partnership and the timing of the film's release coincided perfectly with the launch of our holiday campaign. The campaign, named 'Make it Possible', is Huawei Device's brand positioning, and like the Super Hero Thor, we are in the business of making the impossible, possible."

"We are excited to have Huawei as a partner to Marvel's 'Thor: The Dark World,'" says, Robert Sabouni, Executive Vice President of Worldwide Marketing Partnerships at Marvel Entertainment. "As Thor comes from a place where magic and science are one; we felt that Huawei's campaign of 'Make it Possible' tells a similar story making it a great fit."

The holiday campaign kicks off online today. Follow Huawei Device USA on Facebook or visit www.MakeItPossibleUS.com to find out what gift awaits you. Huawei invites people to share their love, passion, fun, and the delight of making the impossible possible. Additional terms and conditions can be located online.

About Huawei Consumer Business Group
As at the end of 2012, Huawei's products and services are deployed in over 140 countries, serving more than one third of the world's population. Huawei has also set up more than 16 R&D centers around the world in countries such as the United States, Germany, Sweden, Russia, India, and China. Consumer business is one of Huawei's three business groups offering a range of products that include mobile phones, mobile broadband devices, home devices, clouds, and consumer chipsets. With more than 20 years of rich business expertise in the information and communications technology (ICT) sector, an extensive global network, vast global business operations and partners, Huawei Consumer Business Group is dedicated to bringing the latest technology to consumers, offering a world of possibilities and creating extraordinary experiences for people everywhere.

About Marvel's "Thor: The Dark World"
Marvel's "Thor: The Dark World" continues the big-screen adventures of Thor, the Mighty Avenger, as he battles to save Earth and all the Nine Realms from a shadowy enemy that predates the universe itself. In the aftermath of Marvel's "Thor" and "Marvel's The Avengers," Thor fights to restore order across the cosmos...but an ancient race led by the vengeful Malekith returns to plunge the universe back into darkness. To defeat an enemy that even Odin and Asgard cannot withstand, Thor sets upon his most dangerous and personal journey yet, forced into an alliance with the treacherous Loki to save not only his people and those he loves...but our universe itself.

Starring Chris Hemsworth, Natalie Portman, Tom Hiddleston, Stellan Skarsgard, Idris Elba, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Kat Dennings, Ray Stevenson, Zachary Levi, Tadanobu Asano and Jaimie Alexander with Rene Russo and Anthony Hopkins as Odin, Marvel's "Thor: The Dark World" is directed by Alan Taylor, produced by Kevin Feige, p.g.a., from a story by Don Payne and Robert Rodat and screenplay by Christopher L. Yost and Christopher Markus & Stephen McFeely, and is based on Marvel's classic Super Hero Thor, who first appeared in the comic book "Journey into Mystery " #83 in August, 1962.

Marvel's "Thor: The Dark World" is presented by Marvel Studios. The executive producers are Louis D'Esposito, Victoria Alonso, Craig Kyle, Alan Fine, Nigel Gostelow and Stan Lee. The film releases November 8, 2013, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

Media Relations Contact:
Jannie Luong
(214) 415-0815
jannie.luong@huawei.com

SOURCE Huawei

Web Site: http://www.huawei.com


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