Suave Professionals® and Nicole Richie Unlock Secrets Behind NBC’s Hit Show “Fashion Star”

Suave Professionals® and Nicole Richie Partner to Unlock Secrets Behind NBC’s Hit Show “Fashion Star” / Suave Shine Suite Offers Fans Exclusive Behind-the-Scenes Content and a Chance to Win* $100,000.



ENGLEWOOD CLIFFS, N.J., February 26, 2013 /PRNewswire/ — The tips, tricks, and must-know tidbits of the beauty and fashion world aren’t always accessible to everyone, but Suave Professionals® believes they should be. That’s why the brand has once again teamed up with designer, mentor and style icon Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals® are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the hit show and sharing them in the new Suave Shine Suite on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win* fabulous prizes including $100,000.



“For over 70 years, Suave has focused on making beauty accessible to all women and we are continuing that commitment with the introduction of our new digital destination – the Suave Shine Suite. This robust hub containing insider tips from industry experts and behind-the-scenes access from ‘Fashion Star’ Season 2 will make the latest beauty and style secrets available to everyone – especially when it comes to achieving gorgeous hair,” said David Rubin, Unilever Vice President Marketing Hair, U.S. “Our continued relationship with the hit show ‘Fashion Star’ celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals® -styled hair plays in creating the overall look.”

Among the exclusive content featured in the Suave Shine Suite is a new webisode series hosted by “Fashion Star” Season 1 fan favorite Orly Shani titled, “Unexpected Insider.” Each week, Shani will bring viewers exclusive interviews and features with designers, trendsetters, and industry influencers, including Richie and Suave Professionals® Celebrity Stylist Theodore Leaf.

Viewers who are inspired by the hairstyles from each episode can join Shani and Leaf in the Suave Professionals® salon for the inside scoop on the runway’s hottest styles and products, like the NEW Suave Professionals® Moroccan Infusion line.This new range of hair care and styling products is infused with authentic Moroccan argan oil and works as well as a salon brand to give hair brilliant shine and long-lasting conditioning without weighing it down.

Consumers can register for a free sample (while supplies last) of NEW Suave Professionals® Moroccan Infusion products and enter for a chance to win* one of many prizes during their visit to the Suave Shine Suite. Participants receive a free spin on the instant win wheel for chances to snag gift cards, accessories from Nicole Richie’s House of Harlow line, hair tools and more. During the Weekly Giveaway, items such as spa getaways, gift cards, and tablets will be given away – all leading up to the Grand Prize giveaway of $100,000.

To unlock a chance to win, fans can visit the Suave Shine Suite on Suave.com. For the latest hair tips, trends, product information and advice, visit the Suave Beauty Facebook Page and via @SuaveBeauty on Twitter.

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*About the Sweeps
No purchase necessary. Void where prohibited. The Suave Shine Suite Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 years of age or older. Begins 12:00 a.m. ET on 2/25/13 and ends 11:59 p.m. ET on 5/31/13. For official rules, visit http://moroccaninfusion.suave.com/public/fulfillment/rules.pdf.

About Suave
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As one of America’s top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand’s commitment to quality is why more than half of American households choose Suave. For more information, visit www.suave.com.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.


Media Contact:
Kathryn Fernandez
Unilever201/894-2484
Kathryn.Fernandez@unilever.com

Jillian Cusimano
Weber Shandwick
312/988-2164
Jcusimano@webershandwick.com

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