Tuesday, April 17, 2018

Lands' End's New Sunrise Swimsuit Collection Shines on the Horizon


Lands' End's New Sunrise Swimsuit Collection Shines on the Horizon
Latest Swimwear Collection Features Trend-Relevant Prints and Silhouettes

DODGEVILLE, Wis., April 16, 2018 /PRNewswire/ -- This season, Lands' End is introducing the Lands' End Sunrise Collection, swimsuits that are both sophisticated and fun for women that are confident, comfortable and looking for trend-relevant swim styles. The full swimwear assortment of the Lands' End Sunrise Collection is now available at LandsEnd.com.

"Each year, Lands' End offers beautiful, high-quality swimsuits at an exceptional value that interpret each season's latest swim trends," said Chieh Tsai, senior vice president of design, Lands' End. "This year we are introducing the new Lands' End Sunrise Collection which continues to build upon the company's long-standing expertise in swimwear fit, but also features the newest fashion silhouettes, color combinations and eye-catching prints representative of the latest runway trends."

The Lands' End Sunrise Collection offers this season's trends, from sophisticated to fun with plunging to high necklines, flounce ruffles, minimal silhouettes and lace up details. With many reversible fabric options, beach-goers will find bikini tops and bottoms can perform double duty in style. Here are some of the latest swimwear trends found in the collection:
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