Tuesday, February 7, 2017
SC Johnson Launches Acre-for-Acre Match to Protect Amazon Rainforest
SC JOHNSON LAUNCHES ACRE-FOR-ACRE MATCH TO PROTECT AMAZON RAINFOREST
Company Invites Public to Help Save 10,000 Acres
RACINE, Wis., February 6 – SC Johnson, the maker of trusted household products like Pledge®, Glade®, OFF!®, and Ziploc®, today announced an acre-for-acre matching challenge to help protect the Amazon rainforest. The acre challenge is part of SC Johnson’s partnership with Conservation International (CI) to support the new virtual reality film Under the Canopy.
“The Amazon rainforest provides a wealth of ecosystem services that are critical for the sustenance of life on this planet…everything from fresh water and fresh air, to carbon sequestration and extraordinary biodiversity, even tourism and recreation,” said SC Johnson Chairman and CEO Fisk Johnson. “It is not only worth protecting, it is a necessity. We are delighted to help CI educate about and protect Amazonia.”
Experiencing the Amazon in Virtual Reality
CI's film Under the Canopy, which was recently previewed at the Sundance Film Festival, allows viewers to experience the wonder of the Amazon in 360-degree virtual reality. The film highlights why people need Amazonia to thrive, from its role as the world’s largest watershed to the fact that its trees absorb carbon and help regulate climate.
“When a household name like SC Johnson acts to protect the Amazon rainforest, people take notice,” said Peter Seligmann, Chairman of the Board and CEO of Conservation International. “With this new commitment, SC Johnson builds on a longstanding partnership with Conservation International to support conservation and sustainable development in Amazonia. Their investment in the rainforest is an investment in families everywhere.”
The film can be viewed online atwww.conservation.org/canopy, and those with virtual reality headsets can experience the powerful, immersive VR version via the JauntVR app.
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