Wednesday, February 8, 2017
Pepsi® Celebrates Moments of Contagious Superfan Passion
PEPSI® CELEBRATES MOMENTS OF CONTAGIOUS SUPERFAN PASSION
IN THE SECOND YEAR OF ITS GLOBAL UEFA CHAMPIONS LEAGUE PARTNERSHIP, PEPSI REWARDS FANS AROUND THE WORLD WHO LIVE FOR THE MOMENT
PURCHASE, NY – February 8, 2017 – #PEPSIMOMENT – Throughout 2017, Pepsi® is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions League partnership, the Pepsi football campaign is the first iteration of the brand’s global “Moments” platform coming to life across its iconic trademark – with increased priority on the brand’s zero calorie offerings.
Enlisting the help of all-star athletes to spark excitement in the lead up to the UEFA Champions League Final on June 3rd in Cardiff, Wales, Pepsi has named Sergio Agüero, Alexis Sánchez and Vincent Kompany to its global 2017 roster.
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