Monday, February 20, 2017

Kate Upton Revealed On Three Different Covers of Sports Illustrated Swimsuit 2017

Time Inc.'s Sports Illustrated Swimsuit 2017 Launches With Reveal Of Kate Upton On Three Different Covers
- A Swimsuit First
Exclusive New Photos and Videos Available Now on and the SI Swimsuit App; Issue Hits Newsstands February 15

Series of Cross-Platform SI Swimsuit Social Initiatives and Firsts Include: Rookie of the Year Reveal and Red Carpet Shows on Facebook Live; Snapchat Global Live Story; #LoveYourSwimsuit Instagram Campaign; Behind-the-Scenes at SI Swim Celebrations in NYC and Houston and More.

NEW YORK, Feb. 15, 2017 /PRNewswire/ -- Kate Upton graces not one, not two, but three  covers of the 2017 Sports Illustrated Swimsuit issue, it was revealed in a segment on ABC's Jimmy Kimmel Live and on Tuesday night. Upton's appearance on three national covers is a first for SI Swimsuit. It also marks her third cover appearance (2012, 2013), tying her with Christie Brinkley, who returns to SI Swimsuit this year (at 63!), Kathy Ireland, Daniela Pestova and Cheryl Tiegs. Elle Macpherson holds the record, with five SI Swimsuit covers. The reveal coincides with an unprecedented multi-platform, multimedia launch across print, digital, social and experiential channels. Sports Illustrated Swimsuit is a Time Inc. (NYSE: TIME) media property. See the new covers and Upton's response to the news, here:

Upton headlines the editorial production that celebrates empowered, confident beauty. The powerful cast of women, including five previous cover models (Nina Agdal, Christie Brinkley, Ashley Graham, Hannah Jeter and Chrissy Teigen), five mothers (and one expecting), five world-famous athletes (Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki) and seven rookies was assembled by Swimsuit Editor MJ Day. In addition to being models, these women are authors, activists, designers, kick boxers, impresarios, Olympic gold medal winners, students, groundbreakers, singer-songwriters, up-and-coming and leading business executives, role models and so much more.

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