Thursday, August 6, 2015

UGG & Model Carolyn Murphy Partner To Introduce The Classic Luxe Collection

UGG & Model Carolyn Murphy Partner To Introduce The Classic Luxe Collection
Limited-edition "Classic Luxe Collection" reinvents the iconic UGG boot with an Italian, sleeker-fitting silhouette

NEW YORK, Aug. 6, 2015 /PRNewswire/ -- For the first time in 37 years, UGG®, a division of Deckers Brands (NYSE:DECK), will launch an entirely re-imagined, limited-edition line of UGG® boots with Carolyn Murphy as the face of the new collection.
UGG® Vice President of Marketing Nancy Mamann states, "We chose Carolyn Murphy as we felt that she truly embodies the UGG® brand. She, along with Classic Luxe, is both elegant and refined, making Carolyn the perfect ambassador for the campaign."


Classic Luxe is a sophisticated take on the venerable, world-renowned UGG® Classic boot, designed in Italy. They feature a sleeker, more fashion-forward silhouette, with more refined features and a slimmer, more contoured construction, while still delivering the same warmth and comfort that feels like nothing else.

"We chose to offer a slimmer fit to our customers to give them more flexibility in their fashion choices – to be able to step into the most chic situations without having to sacrifice UGG comfort," says UGG® Creative Director Leah Larson. "And we chose to manufacture the Classic Luxe collection exclusively in Italy, to reflect the premium Italian craftsmanship that entices women around the world."

Carolyn Murphy describes her style by saying, "My style definitely leans towards low maintenance, classic, and comfortable pieces. When it comes to clothes, I work from the bottom up, choosing my shoes first so I know I can make it through the day. The Abree from the Classic Luxe Collection keeps me comfortable and looking chic throughout the day."

Finely crafted in Italy from premium materials, the Classic Luxe Collection streamlines and slims the silhouettes of our Classic boots. Rendered in meticulously cut goat suede and Merino Twinface, these sleek and luxuriously soft boots feature a leather logo-embossed heel and chic color combinations in a rich fall palette.

Premium suede complements the Abree boot's heritage style, giving it a luxurious and contemporary feel. Equal parts fashion and function, the feminine silhouette comes in two heights and boasts a moisture-wicking sheepskin insole that guarantees signature UGG® comfort. Both Abree styles have a medial metal zipper with an antique bronze finish that offers a slim fit to hug the leg.

Tasseled fringe puts a little swing in the Karisa boot's buckled step, serving as a fun accent to the soft Italian suede. This boot is an update with just enough edge and features a functional metal snap for easy entry.

The UGG® Classic Luxe collection will be available in North America from August 6, 2015, at www.uggaustralia.com and at the following UGG® stores until the collection sells out:

South Coast Plaza – Costa Mesa, CA
The Americana at Brand – Glendale, CA
Deckers Brand Showcase – Goleta, CA
The Grove – Los Angeles, CA
Fashion Valley – San Diego, CA
Union Square – San Francisco, CA
Westfield San Francisco Centre – San Francisco, CA
Georgetown – Washington, DC
Aventura Mall – Aventura, FL
South Beach – Miami Beach, FL
Lenox Hill – Atlanta, GA
Hyatt Regency, Waikiki Beach Resort & Spa – Honolulu, HI
Michigan Shops – Chicago, IL
Back Bay – Boston, MA
Mall of America – Bloomington, MN
The Forum Shops At Caesars – Las Vegas, NV
Madison Avenue – New York, NY
Meatpacking District – New York, NY
SoHo – New York, NY
Columbus-Lincoln Square – New York, NY
The Westchester – White Plains, NY
King of Prussia Mall – King of Prussia, PA
Houston Galleria – Houston, TX
Tysons Galleria – McLean, VA
West Edmonton Mall – Edmonton, Alberta
Square One Shopping Centre – Mississauga, Ontario
Yorkdale Shopping Centre – Toronto, Ontario
Yorkville – Toronto, Ontario
Robson Street – Vancouver, British Columbia
South Granville – Vancouver, British Columbia

About The UGG® Brand
Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGAustralia #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

Media Contacts:
UGG®Lindsey DiCola / 212-247-8552 / lindsey.dicola@deckers.com
Matthew Magnin / 212-247-8552 / matthew.magnin@deckers.com
HL Group
Stacie Gillian / 646-274-3623 / sgillian@hlgrp.com
Sana Neumann / 646-460-8937 / sneumann@hlgrp.com

Photo - http://photos.prnewswire.com/prnh/20150805/255807
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Photo - http://photos.prnewswire.com/prnh/20150805/255802
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SOURCE UGG
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