Friday, August 14, 2015

Rihanna Introduces RiRi by Rihanna: a Flirty Floral Fragrance for Women

Rihanna Introduces RiRi by Rihanna: a Flirty Floral Fragrance for Women
For her newest scent, Rihanna takes inspiration from her softer side 
NEW YORK, Aug. 14, 2015 /PRNewswire/ -- Rihanna, the globally successful music icon, business entrepreneur and fashion muse to both designers and her fans, today announces the launch of her newest scent, RiRi by Rihanna.

With the debut of her namesake fragranceRihanna offers fans a feminine and flirty scent.  The fragrance embodies her vivacious spirit in an entirely new light. Inspired by Rihanna's passion to always reveal her true self, RiRi by Rihanna captures a fresh, vibrant essence with a playful twist.

"Each fragrance we create brings something new and different. This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel," says Rihanna.


RiRi by Rihanna is a flirty floral that is a melody of feminine, mischievous, and playfully sensual notes.

For the opening chorus, RiRi by Rihanna plays notes of passion fruit extract and rum absolute, paired with the brightness of sparkling cassis and Italian mandarin.
For the bridge, Japanese honeysuckle, orange blossom, exotic Jasmine and pink freesia join in the ultra- feminine floral heart preparing the wearer for the return to the chorus.‎
Final Chorus, Madagascar vanilla, warm skin musk, and Indonesian sandalwood sing for a sweet yet sensual dry down.

The Packaging

The bottle, designed by Rihanna, combines iconic glamour with a sleek finish. It is luxurious in its weight with a sweet pink coloration combined with harder black neck and topped with gold sphere. The outer box, etched with a metallic finish, evokes nail scratched metal adding a hint of edginess to contrast the bottle's feminine lines.

RiRi by Rihanna will be available online at Macy' on August 14, 2015 and at Macys, Stage and in September 2015.


Eau de Parfum Spray 3.4oz $60.00

Eau de Parfum Spray 1.7oz $50.00

Eau de Parfum Spray 1.0oz $36.00

Eau de Parfum Rollerball 0.2oz $20.00


Rihanna has taken the music, entertainment and fashion industry by storm. As an accomplished performer, she has sold 54 million albums and 210 million digital tracks worldwide making her the top-selling digital artist of all time. She's put out 7 albums in 7 years, achieved 13 number-one singles and won 8 Grammy Awards. With over 6 billion views and 21 Vevo certified videos, she is the most viewed artist on Vevo/YouTube and is one of the biggest artists on Facebook with over 81 million friends. In addition, she's successfully launched six fragrances, two capsule collections with Armani, as well as four River Island collections and is currently the spokesperson for MAC & Viva Glam and the new face of Dior's "Secret Garden" campaign. Rihanna is PUMA's global ambassador for Women's Training and now serves as the Creative Director, bringing her styling sensibilities and innovation to PUMA's collections. As of July 2015, Rihanna will also serve as Contributing Creative Director and Punk & Poet brand ambassador for Stance.


Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, JAY Z, Kenneth Cole, Norell New York and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

SOURCE Parlux Fragrances LTD

CONTACT: Paul Wilmot Communications, Nikki Ostasiewski,, Jaclyn Goldbaum, (212) 206-7447 ext. 48 / ext. 47

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