Poll: Nearly 60% of American Women Read Beauty Product Labels, Check for Harmful Ingredients
"Green Beauty Barometer" survey shows significant demand for all-natural beauty products
SEATTLE, Aug. 5, 2015 /PRNewswire/ -- With the movement toward better consumer health in full stride, what is now commonplace in the grocery aisle has found its way to the beauty aisle: scanning labels for harmful ingredients. In the "Green Beauty Barometer" survey results released today by all-natural beauty brand Kari Gran (and conducted online on their behalf in June among over 1,000 U.S. women aged 18+), nearly six in ten U.S. adult women (59%) read beauty product ingredient labels prior to purchase, while nearly 40% intend to increase their spend for all-natural beauty products.
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