Thursday, February 12, 2015

PANDORA Continues as Official Jewelry Sponsor of Mercedes-Benz Fashion Week

PANDORA Continues as Official Jewelry Sponsor of Mercedes-Benz Fashion Week
2015 Marks the Brand's Second Season Partnering with Designer, Vivienne Tam

COLUMBIA, Md., Feb. 12, 2015 /PRNewswire/ -- For the second consecutive season, PANDORA Jewelry is honored to be the official jewelry sponsor of Mercedes-Benz Fashion Week, (MBFW) taking place February 12-19, 2015, at Lincoln Center in New York City. PANDORA offers a full line of genuine jewelry that inspires women of all ages to embrace their individuality and unique style. Guests of MBFW are invited to stop by the PANDORA lounge at Lincoln Center to see an exclusive preview of the brand's upcoming collections.

PANDORA has partnered with international designer, Vivienne Tam, for a second season to accentuate the designer's collection of vibrant and East-West inspired pieces for Autumn/Winter 2015, which will be presented on Monday, February 16, at 7pm.

"We are happy to continue our partnership with Vivienne Tam," said Charisse Ford, Chief Marketing Officer, PANDORA Americas. "Both Pandora and Vivienne Tam provide stylish and high quality product and allow the consumer to experience the unique inspiration behind each piece in the collection. PANDORA's line of hand finished, modern jewelry inspires women to reflect their personality and individuality."

Vivienne Tam will feature selections from multiple PANDORA Collections, including PANDORA Rose™, a luminous and elegant collection, which combines a unique blend of metals to accent the chic Autumn/Winter 2015 designs.

"I'm very excited to be collaborating with PANDORA again for another season," said Tam. "I love how I'm able to customize jewelry to complement my looks."

MBFW attendees are invited to stop by the PANDORA Lounge in the Lobby of MBFW to capture unforgettable moments of fashion week with a head-to-toe snap in a quick photo session. PANDORA will also offer branded fashion emergency-kits and compacts for any last minute touch-ups. The PANDORA lounge will be open to guests before and after shows.

To stay connected with PANDORA throughout Fashion week, follow us on Twitter ( using hashtag #PANDORAstyle.

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings and necklaces made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 9,800 points of sale, including approximately 1,300 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit For news and updates, find us on Facebook: or follow us on Twitter: @PANDORA_NA.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 11,000 people worldwide of whom 7,800 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit

Vivienne Tam is an international designer known for her culture-bridging, East-meets-West approach to design as well as pioneering global collaborations marrying fashion with technology. Vivienne Tam effortlessly blends her cultural roots with a modern design vocabulary recognized for its artistry. She is the author of the award winning book China Chic and pieces from her collections are housed in the permanent archives of the world's most prestigious museums including the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London. Her collections can be found in 30 freestanding retail stores and over 100 specialty and department stores worldwide. For more information, please see and follow Vivienne Tam on Twitter: @VIVIENNETAM and Facebook: Watch the show live streamed at\live.

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CONTACT: Keshia Holland, PANDORA, O: 410-309-0200,, or On-Site Contact Margaret Nam, PANDORA, M: 443-285-1092,

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