Monday, February 9, 2015

Create a Makeup Look that Turns Heads this Valentine's Day

Create a Makeup Look that Turns Heads this Valentine's Day
Romantic evening or girls' night out, find the perfect look with EcoTools®

GURNEE, Ill., Feb. 5, 2015 /PRNewswire/ -- Celebrate love this Valentine's Day with a romantic night at home, a dinner date with a new sweetheart or a night out with your girlfriends. No matter your plans, EcoTools®, a leader in eco-conscious beauty, is sharing its "Looks You Love" for Valentine's Day with everything needed to enhance your natural beauty and make hearts go pitter patter.

"Getting glamorous for a special occasion is supposed to be fun and doesn't need to be stressful," said Stacey Ramstedt, Senior Director of Marketing, EcoTools. "The right tools and a little guidance go a long way. That is why EcoTools created three unique step-by-step looks for fans that can be achieved using the brushes in our new Lovely Looks set."

The five-piece Lovely Looks Set includes a Foundation Brush for precise coverage, Shadow Brush for an even application of eye color, Flat Eyeliner Brush for applying gel or cream liner, Angled Blush Brush for adding a sweep of color to the cheeks and a Powder Brush to set makeup for long-lasting wear. The brushes have beautiful, colorful artist-designed ferrules with a fresh floral design and shorter handles, making them perfect for touch-ups on-the-go. The set retails for $14.99.

Try a look that is romantic, sultry or playful to match up with your evening following these instructions. All brushes named are part of the Lovely Looks set.

Staying in can be just as exciting as a night on the town. Think voluminous hair, perfect skin, flirty lashes and a girly glow to look and feel glamorous. Use the Foundation Brush to create a flawless base and cover any blemishes. Using the Powder Brush, dust a light powder over your face to set the foundation. Keep eyes neutral with soft browns and beige. Use the Shadow Brush to apply a light taupe tone to your lid, and define the crease with a darker brown shade using the same brush. Then grab the Flat Eyeliner Brush to line lids with a soft black or dark brown shade for a defined eye and gently smudge the outer half for a subtle, cat-eyed look. Finish the look with sexy red lips. Line lips with a dark cherry red and deepen the color saturation using a lip brush and matching lipstick. Use a highlighter to trace your cupid's bow and the area just under your center lower lip for a faux plumping effect.

Ensure your date can't take their eyes off of you by upping the drama with sophisticated, smoldering eye makeup. Any color palette will work for this look, so choose one that complements your natural coloring or sense of style. After prepping your eyelids with primer, grab the Shadow Brush and sweep a wash of your most neutral shade across your lid. Use a color that's a few shades darker than your lid color contour your crease. With the Flat Eyeliner Brush, apply the darkest shade around the outer edges of the eye and under the lower lash line to create a doe-eyed look. Use a medium shade and the Shadow Brush to blend all pigments together so that they fade into each other seamlessly for a soft focus finish. Then highlight your brow bone and inner corners of the eye to open them up. Dip your Flat Eyeliner Brush in a black powder or gel liner to line both the upper and lower third of your lash line. Be heavy-handed with your mascara wand and apply a thick coat on top and bottom lashes. Comb through lashes for a perfect finish.

Create the perfect backdrop for your dramatic eyes with a flawless base. Use the Foundation Brush to apply even color all over the face and set it with the Powder Brush. Grab the Angled Blush Brush and add bronzer just under your cheekbones. For an even more sculpted look, add highlighter just above the cheekbones. Finish with a neutral lip to keep the attention on your amazing eyes.

Valentine's Day isn't just about romance. You can also use the day as an excuse to celebrate with your girlfriends. Whether you are hitting the town or planning a fun night in, now is the time to experiment with new makeup looks. Start by perfecting your complexion. Apply a BB cream or foundation using the Foundation Brush, and then buff into skin for an airbrushed finish. Set foundation with your Powder Brush and use the Angled Blush Brush to define your cheeks with a mixture of bronzer and blush. Add a shimmery highlight on the tops of cheeks to create sky-high cheekbones using the Angled Blush Brush or Powder Brush. Fill in brows with brow powder and the Angled Eyeliner Brush, and using the Shadow Brush, cover lids with a shimmery bronze. Then line lower lashes with a bright blue or green using the Flat Eyeliner Brush. Finally, add two coats of mascara and a simple wash of coral lip color.

For more Valentine's Day tips and full step-by-step instructions, visit the blog at

All EcoTools products are available at and at retailers nationwide. EcoTools makeup brushes are incredibly soft and made using sustainable bamboo handles, recycled aluminum ferrules and, cruelty-free bristles.

About EcoTools®
EcoTools Look Beautiful. Live Beautifully.® Helping women look beautiful and live beautifully is what EcoTools, a brand from Paris Presents Incorporated, is all about. The EcoTools collection of cosmetic accessories and bath and body products features renewable, animal cruelty-free and recyclable materials. In a continued effort to give back, EcoTools donates to organizations that represent a blend of green living and beauty.

Media Contact:
Amanda Coyne
Zeno for EcoTools

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