Coty Announces Agreement With Scott Eastwood
THE ACTOR WILL BE THE NEW FACE OF DAVIDOFF COOL WATER
NEW YORK, Feb. 9, 2015 /PRNewswire/ -- Coty (NYSE: COTY) announced today that it has signed an agreement with actor Scott Eastwood to be the new face of the DAVIDOFF Cool Water fragrance advertising campaign starting worldwide summer 2015.
The American actor has already made a name for himself with roles in over 20 films, with his latest, "Fury", where he co-stars alongside Brad Pitt and Shia LaBeouf, which debuted in theaters October 2014. Scott recently wrapped his first major studio lead for Twentieth Century Fox, "The Longest Ride," which will be released April 10, 2015. "The Longest Ride" is based on the best-selling novel by Nicholas Sparks, author of The Notebook. This March, Eastwood starts shooting the as-yet-untitled Oliver Stone film opposite Joseph Gordon-Levitt. Scott's credits also include supporting roles in "Gran Torino" and "Trouble with the Curve".
Born and raised by the sea in California and Hawaii, Eastwood is a lifelong ocean lover, a passionate surfer who can nearly always be found outdoors. When he played a surfer in films like "The Perfect Wave" and "Dawn Patrol", he proudly did his own stunts.
The agreement with Coty marks the first time that Eastwood crosses over into the fragrance market.
"The ocean has been a huge part of my life for as long as I can remember, and I'm proud to be the face of the fragrance that is synonymous with that lifestyle", says Eastwood.
"Scott Eastwood is rising star in Hollywood who has always been committed to the ocean and to nature. He represents a new kind of man: Scott Eastwood is part of a new generation of man who is outdoorsy, adventurous and cares about the environment but doesn't take himself too seriously. He truly embodies the spirit of DAVIDOFF Cool Water," says Steve Mormoris, Coty Chief Marketing Officer Fragrances.
The agreement entails Scott Eastwood being the worldwide public face of DAVIDOFF Cool Water. In summer 2015, the first TV commercial and print ad for the fragrance featuring the sexy, down-to-earth actor will appear.
About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
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