Tuesday, November 18, 2014

Visit the First-Ever Pop-Up Glade® Boutique and Give the "Gift of Feelings"

Celebrity fashion designer Pamela Dennis, left, Erin Cassidy, second from left, Cassandra Dotzel, center and New York-based designer and architect Stephanie Goto capture a relaxed moment at the Glade(R) Boutique Grand Opening Monday, Nov. 17, 2014 in New York. The Glade(R) Boutique is open from Tuesday Nov. 18 to Tuesday Dec. 23, 2014. Photo by Glade(R) (PRNewsFoto/SC Johnson)

Visit The First-Ever Pop-Up Glade® Boutique And Give The "Gift of Feelings"
This Season Boutique Offers Visitors a Multi-Sensory Experience Inspired by Fragrance

RACINE, Wis., Nov. 18, 2014 /PRNewswire/ -- Glade® is inspiring holiday shoppers to give the "gift of feelings" this season with the opening of its first-ever, one-of-a-kind Glade® Boutique. The boutique features a multi-sensory, immersive and interactive experience for shoppers – including a journey through five dazzling spaces, all inspired by and infused with fragrance. The store opens today in New York City and will be open through the holiday season.

Celebrity fashion designer Pamela Dennis, left, and New York-based designer and architect Stephanie Goto celebrate the grand opening of the Glade(R) Boutique in front of Goto's scent-inspired creation compiled of nearly 1,500 candles in 18 Glade(R) scents Monday, Nov. 17, 2014 in New York. (PRNewsFoto/SC Johnson)

The impetus behind the Glade® Boutique is to demonstrate how scent has the power to make us feel. The experience inside the boutique is designed to ignite the senses and give holiday shoppers a place to smell, feel and get inspired to give the gift of feelings - through scent.

The Glade® Boutique was created in collaboration with fashion designer Pamela Dennis and noted interior and architectural designer Stephanie Goto. Both designers played an integral role in designing the boutique and guests can see how the interior spaces reflect the inspiration and emotion they drew from Glade® scents.

"When Glade® introduced me to the five scents that inspired the Boutique, my first impression was there is a clarity about them that I could relate to – a sense of whimsy and style that fueled my inspiration," said Goto. "I really started to think about the role that scent could play in spatial design, how it could make me feel, and set out to express that through the Scent Lab and Feelings Lounge."

Gifting Feelings, Through Scent
Upon entering the boutique, visitors are greeted by a Concierge to help guide their scent and emotion journey. Guests can take respite from the hustle and bustle of New York in the "Feelings Lounge," which is curated with items that Designer Stephanie Goto chose based on how the scents inspired her - with each item symbolizing feelings associated with one of five scents. Sumptuous sofas provide a place for visitors to relax, pause, and reflect in the moment and enjoy the anticipation of what is to come.

The Glade® Boutique features five unique, immersive experiences that bring to life and creatively express scent-inspired feelings, a few include:
  • Relaxation (inspired by Hawaiian Breeze®): Walk through a larger than life conch shell where a warm breeze blows through the air and an orange glow warms the skin. As sounds of distant ocean waves relax the mind, consumers come out on the other side to experience a beautiful sunset. 
  • Flirty (inspired by Blooming Peony and Cherry™): Participate in a personal high fashion photo shoot by stepping into a one-of-a-kind gown created by celebrity fashion designer Pamela Dennis, a New York designer known for creating couture with the most luxurious fabrics and embroideries from all over the world. 
  • Energized (inspired by Red Honeysuckle Nectar®): Enter a sleek, minimally futuristic space featuring four Oculus Rift stations (3D virtual reality) where a custom thrill ride ends in a field of Red Honeysuckle Nectar and leaves you feeling energized.
Guests are also invited to engage with Glade® fragrances up close and personally with a visit to the "Scent Lab." The "Scent Lab" features a candle wall housing 1,500 back-lit scented candles that form an artistic mosaic design.

Guests are encouraged to share their favorite boutique experiences via Facebook, Twitter and Instagram using the hashtag #FeelGlade. For those unable to experience the scent-inspired boutique first-hand, a 60-second behind-the-scenes video and a walk through of the boutique will be available on the Glade® YouTube channel later this month.

The Glade® Boutique is located at 408 W. 14th St. in New York's meatpacking district and will be open from Nov. 18 through Dec. 23. Mon – Fri (11:00 a.m. – 8:00 p.m.), Sat (10:00 a.m. – 8:00 p.m.) and Sun (11:00 a.m. – 7:00 p.m.) It will be closed Nov. 27 for Thanksgiving Day.

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

CONTACT
Jam Stewart
262.260.2440
JMStewar@scj.com

Joanna Sowa
312.233.1262
Joanna.Sowa@Edelman.com

WEB ADDRESSES
www.glade.com
www.facebook.com/glade
https://twitter.com/Glade
http://instagram.com/glade
www.Youtube.com/Glade
www.scjohnson.com

Photo - http://photos.prnewswire.com/prnh/20141118/159211
Photo - http://photos.prnewswire.com/prnh/20141118/159210

SOURCE SC Johnson
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