This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw and http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014
There's a mountain of money at stake as video and TV consumption shifts to smartphones and tablets.
~ Tony Danova.
Read more: http://www.businessinsider.com/mobile-video-market-growth-2014-2#ixzz37ecLdQef
- YouTube: Some 40% of YouTube's traffic now comes from mobile. Compare that to just 25% last year and a paltry 6% only two years ago.
- Audience boom: About 50 million people in the U.S. now watch video on their mobile phones. Fifteen percent of all online video hours globally are viewed on tablets and smartphones.
- Machinima is one of the most-watched YouTube channels in the world. The channel, focused on video and computer gaming, has a global audience of 200 million people. HBO, by comparison has roughly 30 million subscribers.
- Netflix: Netflix widely went with an iPad app first, not a smartphone app. Today, a reported 23% of all Netflix subscribers say they have watched on smartphones, and 15% have done so on iPads.
- Bandwidth hogs: One-third of all home broadband Internet traffic in the U.S. is generated by Netflix videos. YouTube accounts for nearly one-fifth of all mobile data traffic.
- VEVO: The music video platform's mobile and TV app audience exploded by 184% this year. Half of its views are from mobile.
- Amazon: The company has about 16.7 million Prime subscribers that get unlimited video streaming on Kindle devices and via Amazon's mobile apps.