73% of Users Purchased A Product They Saw on Pinterest

• According to the recently released 2015 Pinterest Media Consumption Study, more than two-thirds (67 percent) of Pinterest users have looked at their Pins on their smartphones while shopping in a store. Crafts, fashion/clothing, home decor, food and drink, design, hair and beauty, and gardening products are among the top categories consumers refer to most often in-store.

• With 73 percent of Pinterest users having purchased a product they saw on the site, clearly Pinterest is more than just an inspiration board. As consumers pin products they want on their Pinterest boards, popular Pins can serve as indicators of what trends will be hot for the coming seasons.

~ Rieva Lesonsky In Retail Trends, Aug 31, 2015..

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