AMWAY Introduces New Line of Captivating Beauty Make Up Artistry Signature

AMWAY introduces its new line of makeup and captivating BEAUTY MAKEUP ARTISTRY SIGNATURE -
New line-up with ingredients and unique technology, creating a perfect balance between science and beauty



MEXICO CITY, March 23, 2015 / PRNewswire / - Discover the art of makeup with the new collection BEAUTY MAKEUP ARTISTRY SIGNATURE combining the ideal products for a unique and dazzling appearance. A velvety face, a definite rise lips look and stunning beauty of women to a new level. With this in mind, Amway introduces its new line of premium high quality cosmetics and prestige that enable today's women enhance their natural beauty.

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BEAUTY MAKEUP ARTISTRY SIGNATURE The collection includes makeup powder, concealer, liquid eyeliner, eyebrow pencil, masks and lip. This line has the prestige Advanced Artistry Beauty, ranked among the five brands [1] for the skin care of high quality sold in the world.

BEAUTY SIGNATURE technique is a simple three-step process:

Unify: Hone your skin tone for a natural look.
Define: Highlight your beauty and intensifies your look with a definite or natural style.
Da Color: Enhance your beauty by adding color to your style for a touch of class to any occasion.

Through these 3 simple steps you can create your own style of makeup to see dazzling. Evens out skin tone and achieves a natural look with silky texture Exact Fit Powder Foundation, which helps control and prevent shine, even in the heat or humidity. Its formula of pearls from Tahiti, in conjunction with the unique Amazonian minerals rich in minerals and nutrients forest provides a soft and velvety feel. Use it in combination with technology designed Corrector Ideal Shade to match the color of your skin, also thanks to its mild formula prevents the break in the folds of the eyelid for a smooth, natural coverage.

As a next step, Define with Automatic Liquid Eye Liner. A rich color glides. With your quick drying and water resistant, does not run, smudge or fade, while its applicator provides precise outlined to achieve different effects.

Combine it with the Mask Length and definition, with its formula FlexFx that extends up to 70% more tabs [2] and OptiLength brush that enhances each tab for greater impact. Another option is to give volume mask, with FullFX formula that provides 600% more volume to lashes instantly. Both with conditioning ingredients for a moist and flexible tabs.

Complete the definition of your eyes with Automatic Brow Pencil and colored pencil tip ensures uniform, controlled and precise to shape, line and define application.

Finally, the new Da Color palette of vibrant and sensual tones Lipsticks ARTISTRY SIGNATURE COLORS, gliding smoothly, leaving lips conditioned and moisturized. Their pigments are designed to provide the perfect amount of color and coverage and are also formulated with a translucent base that helps the color does not run, smear or fade. Thus, the tone is in the lip, is what is on the lips.

Translucent Lipstick delivers high brightness, with a slight feeling on the lips. Enriched with vitamins A, C and E plus SPF 15 for sun and environmental protection, leaves lips feeling soft ultra and increase moisture by 32% [3].

Additionally lipsticks ARITSTRY SIGNATURE COLORS are complemented by its elegant presentation case Crescendo thanks to the innovative, patented technology "Twist and Close".

Thus, Amway offers modern women a line of makeup products to create your individual style beauty products while providing many additional benefits like exclusive ingredients and technology, creating a perfect balance between science and beauty.

Artistry is sold through more than three million Amway Business Owners. SIGNATURE BEAUTY MAKEUP is a perfect example of the versatility and attractiveness of products for beauty Artistry offers and have located this line between the preferred internationally.

About Amway
Amway is a direct selling business of $ 10.800 million with headquarters in Ada, Michigan, USA. The top selling brands for Amway are vitamin supplements, minerals and NUTRILITE ™ food; ARTISTRY ™ cosmetics and products for skin care; and eSpring ™ systems for water treatment -all sold exclusively through Amway Business Owners. Worldwide sales in 2013 made Amway business direct sales No. 1 in the world, according to the Global 100 2014 Direct Selling News.

About ARTISTRY ™
ARTISTRY is ranked among the top five brands * of skincare high quality sold in the world. Founded in 1958 by an enterprising marriage, ARTISTRY portfolio has advanced products for skin care with new technologies developed and patented herbal ingredients that treat the signs of aging, both biological and environmental, in men and women, as well as collections of classic and seasonal makeup for face, eyes and lips. The advanced formulas reflect the research, development and global quality control carried out by a network of over 900 scientists led by a council of scientists and academics working together to push the boundaries of beauty consultants. The ARTISTRY products are sold through Amway Business Owners worldwide.

[1] Source: Euromonitor International Limited, www.euromonitor.com/amway-claims
[2] Compared to lashes without any product previously applied
[3] Test Protocol: PRO-CS-31 Sheer Lipstick 2013

Contact:
Nancy Cortez
+ 52-81-8319-8038
Nancy_cortez@amway.com
www.latinamway.com

DATA

"EVERY WOMAN IS DIFFERENT FROM OTHERS, AND THAT IS YOUR OWN ARTWORK".
- Edith Rehnborg, Founder of ARTISTRY

FOR OVER 50 YEARS, HAS OFFERED ARTISTRY ™ SCIENTIFICALLY ADVANCED BEAUTY SOLUTIONS, BECOMING ONE OF THE FIVE MAJOR BRANDS OF SKIN CARE SENIOR HIGH QUALITY OF SALE IN THE WORLD. *

THE BRAND PORTFOLIO OF BEAUTY AND PERSONAL CARE OF AMWAY INCLUDES:

WORLD

ARTISTRY ™ cosmetics and products for skin care
Care products ARTISTRY ™ Skin for Men
BODY SERIES ™ Body Care
Oral Care GLISTER ™
Hair Care SATINIQUE ™

REGIONAL

Cosmetics & ATTITUDE ™ products for skin care
Cosmetics and beautycycle ™ products for skin care
Body and Hair Care ERTIA ™
Skin Care Moiskin ™
Care for Men Skin TOLSOM ™

ADVANCED BEAUTY DEFINED

In beauty, ARTISTRY ™ brand is a global player in the space of prestige beauty, with anti-aging collections, intensive care, luxury and basic skin care.
Designed to meet the unique needs of skin care from different ethnic groups worldwide, ARTISTRY has been driven for more than 50 years by the three principles of discovery, imagination and invention. The brand has Australian film actress Teresa Palmer as its global face for cosmetics and skincare, and Rick DiCecca as its global makeup artist.

In Mexico ARTISTRY ™ portfolio consists of:

For skin care:
Youth Xtend Collection
Ideal Radiance Collection
Makeup and color
Signature Beauty Makeup
Light Up Lip Gloss

ARTISTRY OVER 250 PRODUCTS ARE SOLD IN 50 COUNTRIES IN THE WORLD.

* Source Euromonitor International Limited; www.euromonitor.com/amway-claims

SOURCE Amway Latin America

SOURCE Amway Latin America
RELATED LINKS
http://www.latinamway.com

ARTISTRY Light Up Lip Gloss - Confetti (Neutral, Shimmer)
by ARTISTRY

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