Tony Bennett and Lady Gaga to Star in H&M's Holiday Campaign this Winter

-

NEW YORK, Aug. 27, 2014 /PRNewswire/ -- H&M is proud to announce that Tony Bennett and Lady Gaga will star in its Holiday campaign for 2014.

The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23rd. The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music. The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor.

Lady Gaga, currently on her artRAVE: ARTPOP Ball Tour, is one of her generation's greatest stars, bridging the worlds of music and fashion in everything she does. In November 2013, Lady Gaga officially opened H&M's Times Square flagship store in New York, with fans queuing for the chance to meet and shop with their idol. Tony Bennett, in his 7th decade as a world-class performer, is a 17-time Grammy winner, a Kennedy Center Honoree and NEA Jazz Master. Tony Bennett and Lady Gaga's new album has been long awaited, and brings together a present day icon with one of the legends of music.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has around 3,300 stores in 54 markets including franchise markets. In 2013, sales including VAT were SEK 150,090 million and the number of employees is more than 116,000. For further information, visit hm.com.

Photo - http://photos.prnewswire.com/prnh/20140827/140508

Logo - http://photos.prnewswire.com/prnh/20131009/NY95232LOGO

SOURCE: H&M

CONTACT: Marybeth Schmitt, H&M, Mediarelations.US@hm.com, 646.336.3200; Molly Brown, Paul Wilmot Communications, MBrown@paulwilmot.com, 212.207.7447
RELATED LINKS
http://www.hm.com







submit to reddit

Comments

Post a Comment

Popular posts from this blog

The Rosman Sisters of Nollywood

-
Image
The Rosman Sisters of Nollywood Meet the most beautiful sisters in Nollywood They are like the three sisters, Graces of the classical Greek mythology, gddesses of Charm, Beauty, Nature, Human creativity, goodwill, and fertility, together known as the Charites: Aglaea ("Shining"), Euphrosyne ("Joy"), and Thalia ("Blooming"). Nwandiuto Cassandra Rosman, Sunshine Rosman and Honeybell Rosman who have taken up the mantle of legacy of their father, Giovanni Rosman, a famous Canadian born actor in Nollywood, the phenomenal indie film industry in Africa that is ranked the second largest film industry in the world after Bollywood of India in the annual quantity of movies produced worldwide.  Rosman studied at the University of Victoria and worked at the British Columbia Ferries before relocating to Nigeria and got married to a Nigerian Igbo woman, a humanitarian worker..   The most popular of the sisters is Uto Rosman, who is also a singer, model and social
Read more

Champions of Our Time DVD Out On December 17

-
Image
Champions of Our Time DVD will be released nationwide on December 17, 2012 and also on Amazon.com for USA and Canada where millions of Nigerians and other Africans in the Diaspora have been demanding for the DVD version. Champions of Our Time is the family movie for this Christmas season and a collector’s item in every home. It will be sold nationwide by Denziot Integrated and logistics limited of 7B Fatai Kaffo Crescent, Off Agungi Agirun Road, Lekki, Lagos. The multiple awards winning movie sponsored by the Lagos state government became the first and the only Nollywood movie to win the major ECOWAS Special Prize and the Prix spécial du jury pour une œuvre de fiction TV/Vidéo (Special Jury Prize for TV/Video fiction) with a value of one million CFA francs at the highly competitive Panafrican Film and Television Festival of Ouagadougou ( FESPACO) in 2011. Champions of Our Time with screenplay by the award winning screenwriter Chidi Nwokeabia and directed by award winning fi
Read more